Google announced the launch of Dynamic Links for the Affiliate Network, which it says will help publishers serve more relevant affiliate ads to users. Features include inventory selection, ad trafficking and reporting.
"Dynamic links enable new ways to create and serve ads that use Google’s best-in-class display advertising features, giving advertisers the ability to serve geo-targeted ads, rotate and optimize creatives, automatically schedule and update ads, and more," says Google software engineer Matt Hansen. "Dynamic links can contain multiple creatives and also support Flash."
"Since Dynamic links automatically update based on changes an advertiser makes even after the ad has been placed on a publisher website, publishers will be able to serve the right advertiser creative to their audience, helping increase the opportunity for conversions and revenue via the affiliate channel," he adds.
Advertisers can chose optimized, scheduled or targeted options for Dynamic Links. With the first option, they can set up creatives to rotate evenly at first, then move to higher-performing creatives getting more exposure as the links generate activity. With the second, advertisers can set up limited-time promotions so publishers only have to use a single tag to show the most up-to-date ads. The third option simply lets the advertiser set up country or state specific targeting.