Google Keyword Targeting Tool Launches Globally


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Google said this week it is launching its broad match modifier tool for AdWords globally after a successful beta test in the UK and Canada.

"The broad match modifier is a new AdWords targeting feature that lets you create keywords which have greater reach than phrase match and more control than broad match," writes Dan Friedman, on the Inside AdWords blog.


"Adding modified broad match keywords to your campaign can help you get more clicks and conversions at an attractive ROI, especially if you mainly use exact and phrase match keywords today."

Friedman says if you mainly use broad match keywords, that changing your current broad match keywords to modified broad match will probably lead to a hefty decline in click and conversion volumes and will not improve quality score.

To remedy this Friedman writes "To maintain volume, keep existing broad match keywords active, add new modified broad match keywords, and adjust bids to achieve your target ROI based on the results you see."


Google Keyword Targeting Tool Launches Globally
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  • http://www.fixpcfreeze.com Mathews

    I am happy that I have some more power at hand. I have been using only broad keywords to date. This is a feature I am going to test out right now. Thanks.

  • http://www.onlinemarketingpro.biz Online Marketing Pro

    Its good news that Google modified their kwd tool, also bing launched their webmasters tool and Yahoo today sent emails to lots of SEM / Search marketing clients that Yahoo now targeting quality sites in natural search engine ranks.

  • http://www.theexpertseocompany.com andrew

    I like google keyword tool but now, hopefully i will love it even more if it’s been improved as they say.

  • http://www.webjutsu.com Local SEO Philadelphia

    Anything that saves a research step is welcome. Kudos to Google.

  • http://www.peruandarts.com Chullos

    Great, this is a feature is very good, I’m sure will help me to get more accurate results. Thanks.

  • http://esds.co.in/ Data center

    Its amazing that google is working so desperately ,to help google users ,and this is going too be the best part out of it.
    We can just say thanks too gogle…:) GOD BLESS GOOGLE….

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