Google Is Working On The ‘Next Generation’ Of Panda

    March 14, 2014
    Chris Crum
    Comments are off for this post.

Google’s Matt Cutts spoke at the Search Marketing Expo on Thursday, and reportedly said that the search team is working on the “next generation” of the controversial Panda update, which will be softer and more friendly to small sites and businesses.

Do you expect Google to really be more friendly to small sites? Let us know in the comments.

Barry Schwartz at SMX sister site Search Engine Land, who was in attendance at the session, has the report. Here’s an excerpt:

Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.

One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses.

Video of the session is not up yet on the SMX YouTube channel as of the time of this writing.

Related tweets out of the conference:

Apparently Cutts also said that Panda updates are monthly, and Penguin updates are up to six months between roll-outs:

And you should be able to recover in two to three months:

And here’s the apparent reason they don’t announce them anymore:

It’s unclear when this “next generation” Panda will start taking effect. Schwartz thinks it will be at least two or three months, but he admits that is only speculation. Chances are we won’t know about it, since Google isn’t announcing them anymore and they happen so frequently.

Too bad the “world got bored” with those monthly lists of algorithm changes Google used to put out. Otherwise, maybe we would get a clue.

Last month, the Panda update turned three years old. Nice to know it’s getting softer in its old age. Still, it’s not stopping businesses from building Google-proof models. Even Demand Media, which recently suffered again from Google’s algorithm, has found a new way to monetize its army of writers.

Do you think the Panda update can help your site going forward? Share your thoughts in the comments.

Image via YouTube

  • wertwert

    I’m glad Google is finally trying to do the right thing even though it is several years late. Too bad their update probably won’t resurrect businesses and restore lost jobs, but at least google made a lot of money. Personally I’m going to wait and see if they deliver before considering any change in my opinion of them.

    • Guest

      Some small businesses are not worth resurrection. Small business went though natural selection the strongest survived and the weakest did not bother to find out what Algorithm means.

      • wertwert

        And Google gets to choose which ones. Good thing we don’t let that pesky market decide.

      • http://www.bloketoys.co.uk/ BlokeToys.co.uk

        It’s not natural selection when the results are manipulated by those with the most money.

      • Grants Painting

        @WebWaveDesign:disqus I agree. As a painter in Indianapolis, I started my business in 2008 and launched my website at the end of 2012. Now a year and a half later I have only spent about 2k if you add up all of my FB ads and theme customizations. Now my website it up there with the deep pockets so much that I had to throw another $500 into a website security pro because I just didn’t have the time to learn it with all the work Im getting. All I did was follow googles rules and put out great content that looked good and actually had some value.

      • Bob Teal

        I guess you know like Google who deserves to survive. Some people believe no competitor is worth resurrection but they are not a search engine that should be unbiased.

  • Guest

    wonderful, but I prefer Bing, DuckDuckgo and local engines

    • Bob Teal

      Bing is really not much different than Google as a search engine they just do not have hands in everything else too like google. We get advertisments from Bing too that if we want more traffic we need to PPC. We get more organic traffic from Google than Bing. We have over 30000 products so I guess we are out there somewhere. http://www.gbepackaging.com

      • Robert

        You guys really need a new makeover to your website…. You say “since 1998” and people believe it, since it does look like from 1998… You probably lose 90% of buyers because of the design… such a shame.

  • http://www.bloketoys.co.uk/ BlokeToys.co.uk

    “which will be softer and more friendly to small sites and businesses.”


    I’ll believe it when I see it.
    For the time being, all I see in Google search results is weak pages of corporate giants thrashing to death in-depth pages of small businesses. It doesn’t seem to matter how many Google rules one follows, the corporate partners of big bad Google always seem to win.

    In the adult world, illegal tube pages beat the original site that produced the content. A tube page with nothing but ads and a pirated video get first place, while the site the video was stolen from gets page three or four.

    • https://restore.solutions/ Numus Software


  • JH

    Thanks for the heads up….I will stock up on KY Jelly

  • Sitem Manager

    Till today from 2011, Google’s each update send signal that White Hat SEO is dying slowly. Google makes everything to Buy & Sell. It systemically removed Free things on online for web promotion.

    I agree every FREE that do not maintain quality must GO but what about FREE & QUALITY SERVICE?

    I hardly EXPECT good thing from MONEY HOUND

  • googlebitch654

    Money + Power + Greed + Censorship = Evil?

  • scifairlady

    Small business has always been at the core of our economy.

  • http://www.dirtworks.nethttp://www.newenglandnatural.com Dirt Works

    It’s a little late for my 4 employees, my wife and son and myself and the 40 or so vendors I used to buy from who now have to struggle everyday because my business of 27 years dired up starting the very day Penguin came out. Up yours Matt and rest of your team of assholes.

  • Bill Davis

    What if the only links you have to your site are 100% legit, high or decent PR/PA/DA links? Stuff relevant to your niche? Maybe it’s not even very many links, like 20 or so. You shouldn’t have to worry then, right? I think I’ve done pretty well because frankly I’ve tried to make sure every backlink was from a real, legit site to my site.

    I’m literally baffled when I hear somone speak of how their site has “10,000” backlinks. I’m sorry, WHAT? Unless it’s been around for many years, it shouldn’t have that many.

  • river seo

    Are Googlers too young to remember the “kinder, gentler” Muammar Qadafi? Ironic.

  • MtnYahoo

    My little site was never hit by the first release of Panda but was hit by a negative SEO attack last summer. Small sites don’t stand a chance against them. A single proprietor is too busy creating the site and does not have the time to police the web for Google and manage spammy backlinks. That alone is a full time job if you get hit by one of these attacks. Ultimately those doing a Google search just want great content and don’t care about SEO or quality of a sites backlinks. Perhaps Google needs an algorithm to detect great content and ignore all of the games. Google is too susceptible to negative SEO. My site still ranks well in Yahoo and Bing and I feel that they are doing a better job in search results. Short tailed searches in Google don’t work any more but they do in Yahoo. Google needs to improve their search results by including awesome niche sites with awesome niche content if the content is better or “on topic” for the search. Put that in your algorithm Google!

  • https://restore.solutions/ Numus Software

    We lost 20 employees and had to close the original business down, we then had to purchase the old company assets off of the receivers with borrowed family money. We lost our house and many of the employees lost their houses and
    lively hoods.
    3 years later we have completely re-written the sites. We are Just about back on our feet. If this soft update
    hits us again, then its down to a single reason. Google hates natural
    search and wants all companies that sell anything to pay for
    advertising. We are about as small as a company can get these days.. Lets see how hard Google hits us. Considering each of our site has 1.2 million pages, each site is bespoke custom written, by us, every page is completely error free html Minified and we speed test at between 85 – 98 on the page speed test tool. I have yet to find any sites that match our stats…. each site is on an ssd based 32 processor server….. We have put every waking hour over the last 3 years into doing everything we could find that Google requires…. I hope Google isn’t evil and Panda is not going to cut the legs off of so many peoples livelihoods as it did 3 years ago.

  • http://www.rankya.com.au/ rankyacom

    It is an endless battle, quite interesting indeed, as it never ceases to amaze me to see the cleverness of those who are into the Google Algorithm game, it seems addictive. And who knows perhaps one day soon we will have a special website whereby webmasters can glimpse at all the digital zoo animals Google is spawning;

  • http://doodleddoes.com/ Doodled

    I do get a bit tired of people blaming Google because their business died after a roll out.

    First rule of business: Do not be reliant on one route to market.

    So you built your entire business knowing that if you lost your Google rankings you would loose everything. Did it never occur to diversify?

    Some of the comments here show people have even gone to massive efforts in order to put themselves back in exactly the same position. Diversify!

    • Matthew G. McClosky

      I like your post. That is sound advice. It is easier said than done, and you and I both know that it is not easy.

      Innovation will always drive the online market and not the other way around. Listen to your sales people, hire people who think differently, focus on the needs of your audience and adjust quickly or you will lose market share. Innovate is the key!

      Businesses cannot create community. Only people can create community!”

  • Bob Teal

    again Google is deciding who is who. Who is small or big. Who is good or bad. Who really is Google tho?

  • Matthew G. McClosky

    Good luck interpreting this… Can Google please define “Small sites, softer and friendly”? All terms are subjective and mean different things to just about everyone.
    One thing is clear… Google is not done monetizing its own business.

  • MtnSkier

    Everyone is so confused because Google is so confused! Google recommends getting registered in DMOZ.org but don’t dare list your site in another directory categorized link site as that is spam, although its impossible to get listed in DMOZ these days. Matt loves Yahoo directory as human characterizes and approves the site. Wait, isn’t that a paid link? Google uses backlinks to to measure ranking so backlinks are good, no wait now they can be bad, but be careful because if you disavow the wrong ones it will hurt you. Of course these are backlinks which others may have generated. Matt recommends that we spend time making great content. Wait, you must now police the web and have bad backlinks removed from the web. This is why? How is policing the web our responsibility? Try an A/B test, Yahoo vs Google. You’ll be shocked. Google is really dropping allot of quality niche small sites while Yahoo results are now quite good and Yahoo is doing it without allot of turmoil and confusion. Yahoo is not making us police the web, they just figure it out and report search results.

  • WriterMom

    So, Buzzfeed and Zimbio are on the top now? “It’s the end of the world as we know it…”