Google Is Now Giving You Medical Info In The Knowledge Graph

    November 30, 2012
    Chris Crum
    Comments are off for this post.

Google announced today that it will start showing information for medications with the Knowledge Graph. Specifically, results may include “key facts — side effects, related medications, links to in-depth resources, and more”. Obviously, this will be info presented right on the search results page.

It would be interesting to see what kind of effect this has on users clicking through to other sites like WebMD.

Knowledge Graph For Medications

“This data comes from the U.S. FDA, the National Library of Medicine, and the Department of Veterans Affairs, among others,” says Google Search Senior Product Manager Aaron Brown. “It’s part of the Knowledge Graph — our project to map out billions of real-world things, from famous artists to roller coasters to planets (and now medications). We hope you find this useful, but remember that these results do not act as medical advice.”

When you’re talking about something like medicine, the nature of the info users are pointed to is of higher importance than something like that of celebrities. Now, you’re talking about information that can directly influence decisions related to people’s heath and well-being.

Google did not specify the roll-out timeframe. We’re not seeing the results yet, but presumably, users in the U.S. will start seeing them soon.

Do you think Google’s Knowledge Graph and these particular sources have what it takes to provide the best results for queries about medications?

  • http://karras-bommer.blogspot.com Karras Bommer

    I think: Thank you Google! In America our medicine is based on a business model where individuals rarely have access to the knowledge they need unless they can afford to see a doctor or other medical professional. This levels the playing field and could save the lives of many.

  • Tag A. Long

    Google scrapes some government publications and call it a “knowledge graph”.


  • Guy

    google, why not remove organic search totally for displaying pure web scrappered stuff? – auto-dublicated content?

    I think it google learning black hat at this days, you see – ads above fold, cloaking (on every page by country/location), auto-generated site, no value ads (only for google profiles), no valuable content – thin search pages (bad search results), bad user experience (ads, search results, lot of 404 errors at google website), etc.

    Exactly same things google webmaster guidelines prohibit totally and deindex websites for such tactics, which now google using worldwide.

    So google is totally black hat at this moment.