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Google Is Apparently Reducing Authorship In Results

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Matt Cutts spoke at Pubcon in Las Vegas, discussing numerous SEO topics as usual. Bruce Clay has a pretty good basic recap here.

You can see 25 minutes of his speech here:

There doesn’t appear to be a whole lot of big news to come out of the keynote. He discussed a lot of the things Google has been doing that everybody already knows about. He did say that Google is going to be working on combatting hacking and child porn in the coming months, and noted that the reason that Toolbar PageRank hasn’t been updated is because the export feature that sends the data to the toolbar broke, and they didn’t bother to fix it. It’s unclear if they will bother in the future. My guess is no.

Trends for webmasters to think about going forward, according to Cutts, include making sure your site looks good on mobile devices, annotating your forms for autocomplete and rich snippets (on reputable sites). Google is also getting better at Javascript. Meanwhile, the page layout algorithm will start having a greater impact on Arabic and Russian sites.

One interesting nugget to come out of Cutts’ speech is that Google is apparently going to be reducing the amount of authorship results it shows by 15%, saying that this will improve quality.

Google reportedly still sees authorship as a key signal, they just want to “tighten” it to make sure it’s really relevant and useful, from what I gather.

Google Is Apparently Reducing Authorship In Results
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  • http://www.brickmarketing.com/seo-training-workshops Nick Stamoulis

    Since we work in the SEO industry obviously authorship is widely adopted, but I have some clients where basically no one is really worrying about it (maybe they don’t even know about it!). I can understand that Google wants to make sure that those with rich snippets are real personalities with a strong presence and a lot of content to share.

  • http://emagicseo.co.nz/ Nathan

    I’m not surprised with your assumption that PageRank will probably be discontinued. Most webmasters and site owners are beginning to understand it is of little value for your ranking, and look to other factors to determine the quality of their own and other sites. As far as I’m concerned it’s more for entertainment value and bragging rights than anything else.

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