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Google Introduces AdWords Campaign Experiments

Google Invites Advertisers to Beta Test

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Today Google introduced AdWords Campaign Experiments (ACE), a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements.

"In the past, the most common way to measure how changes to your account affected your campaign performance was to measure how the campaign performed before and after you implemented your changes," says product marketing manager Courtney Lischke. "However, this type of analysis can often be complicated by events that occur during the test period, including holidays, weekends, or changes to end user or advertiser behavior."

"ACE allows you to perform faster, more accurate tests by executing your experimental campaign alongside your original campaign," says Lischke. "By performing this type of simultaneous split test, we can tell you precisely if your campaign changes produce statistically significant results."

Advertisers using ACE can measure things like the incremental impact of adding new keywords to their campaigns or changing keyword and ad group-level bids, the value of restructuring content campaigns to use more tightly themed ad groups, the change in volume by using different keywords match types, etc.

There are more how-to videos here, and an FAQ page here you can refer to for more info.

ACE is currently being tested, and Google is inviting U.S. advertisers to participate. Not all applicants will be accepted for beta testing, however.

Google Introduces AdWords Campaign Experiments
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  • http://iamfinanciallyfit.org/ sheenajones25

    This is a great idea, Google ad words was more useful.

  • Dennis

    Also need to note overall marketing efforts as the noticeable fluctuation of Google itself in that traffic as of late has had many an ecommerce store owner scratching his and her heads’. Significant reduction in traffic dealing with all important long tail keywords. Quality scores (on the fly) also need to be measured because as changes which are in a constant never ending change, change, some pages are less important / relevant for something we tested 2 months ago. Now we need to test some more to settle our nerves for a few months, weeks, days??? But that’s a good thing and I’m really not complaining, well maybe a little.

    So as SEO is a piece of everything, PPC is the Johnny come lately and always spending money.

    Another recent change in the Map listings space has accounts all of a sudden marked a “Needs Action” in red warning but provides no specific reason why and what needs to be addressed. There is an alt tag that leads you to the help section but things are vague and open for interpretation for all.

    It’s what Google does best, keeps up coming back for more

  • http://www.auradev.com Liz W.

    this is such a good news!

  • http://www.simplyfoodndrink.com food blogs

    you guys never really run out of ideas, that’s why people keep coming back.

    http://www.simplyfoodndrink.com/foodblogs.html

  • dddmarketing

    This is a very exciting new feature for AdWords. Check out my writeup of the new tool and the best sues for it at:

    http://www.datadrivendigitalmarketing.com/main/2010/6/8/thoughts-on-google-adwords-campaign-experiments-ace.html

  • http://joblistegypt.com Joblist Egypt

    This will be very useful, I beleive it will make a lot of things easier and help minimise cost

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