Can’t understand what Google is trying to prove by releasing every day a new update. It’s true that Google search result’s relevancy has fallen down far more than accepted after Panda.

If Google is going to implement this infinite results thing, it would reduce the competition a bit. As you said,it would be helpful for the sites ranking at top positions on second page.

On the face of it, something which gives sites not on the 1st page some exposure would be good. Interesting to see if they do go ahead with this or not.

It makes sense that google would add this UI enhancement. I believe it worth mentioning that DuckDuckGo has had an infinite SERP for a while. And Google’s image search has a similar approach (though it does eventually end with a button at the bottom asking if you’d like to show more search results). I suppose the major deciding factor won’t be the consumer experience but how it effects the business side of things. As more interfaces are going to a clickless experience, you’ve got to wonder how that’ll effect PPC. Maybe there’ll be a time in the future when PPH (pay per hover) is introduced

While i’m not sure displaying ALL 1,000 results is the best thing, the idea of more results per page is a good one.

good idea

The idea is good but will bring much more competition.

This is just another visual change that will not affect user experience. Users still have problems in finding relevant results. Such problems can be solved by decorating User Interface.

Tip: use &wmode=opaque when embedding youtube-videos – it will put them BEHIND instead of IN FRONT of the rest of the page.

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It certainly gives new meaning to the guaranteed page 1 results that many local SEO companies like to throw at potential clients. I like the idea in the local results because it will allow searchers to scroll past the Places listings and find more websites.

Google places dominates page one of most local results and has pushed many websites to page 2 because of a lack of room on page 1. No matter how good your organic SEO is, if Google is showing a full page of local business listings you are screwed.

I am not surprised at this development at all and it will have some effect on SEO especially for those that are besotted with 1st page rankings.

The advantage would be to potentially more easily scroll past the Google Place listings which I often see and don’t want to see. However, I just usually click on the second when there are Google Place listings on the first page. Scrolling down or clicking on the next page won’t make a difference to me. That’s one of those things that some people will like, some people will not like and some people just won’t care. However, it might make the 11th-16th listings more visible to people who may scroll down lower because something caught their attention while they would not have clicked on the next page and therefore redistribute some click throughs to websites which would have been on the top of the second page.

Creative ideas should be introduced but net users should comfortable while being on net business should also not suffer in terms of ranking. Let’s wait and watch.

This might be a good idea, it should deliver a better user experience. I don’t really like clicking all that much. And it should help push adwords. If all the results were available, wouldn’t that be more attractive to advertisers as well? The downside is ad cost might go up.

In regards to SEO, it will still play a key part for search. Who wants to scroll all the way down the page and search through the results? The website that come out on top will still win.