Google Increases Lead In Online Video

Search giant attracts more viewers during record-setting month

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There may come a point at which Google’s popularity maxes out, but we haven’t reached it yet.  A new report from comScore concerning online video sites indicates that the search giant’s properties attracted considerably more eyeballs in November than the previous month.

Google LogoIn October, comScore counted 126.3 million unique viewers in connection with Google’s sites.  In November, this number increased to 129.0 million.  Meanwhile, Google’s share of videos viewed rose from 37.7 percent to 39.4 percent.

This didn’t bode well for second-place Hulu in one respect, as the site’s share slipped from 3.1 percent to 3.0 percent.  Still, Hulu drew in about 1.3 million more unique visitors on a month-over-month basis, and comScore stated, "The average Hulu viewer watched 21.1 videos during the month, representing another all-time high for the property."

As for the rest of the videos viewed rankings, Viacom Digital came in third place, a significant move up from its former position in fifth.  Microsoft placed fourth, and Yahoo followed it in fifth.  Then came Fox Interactive Media, the Turner Network, the Tremor Media Video Network, CBS Interactive, and AOL.

Finally, here’s a bit of news about the overall state of things: in November, comScore saw the number of videos viewed online from the U.S. go beyond 30 billion for the first time ever.

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Google Increases Lead In Online Video
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