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Google Hopes Mobile Ad Rates Beat Desktop Standard

Company still wants Android to succeed in China, too

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Investors and online advertising experts may want to consider for a moment what, exactly, has contributed to Google’s stupendous financial success (current market cap: $180 billion).  Now consider this: Google thinks mobile ad rates might surpass what’s come to be deemed the industry standard.

According to Reuters, Vic Gundotra, a vice president of engineering at Google, announced during a webcast, "We hope and believe that there’s even a chance that we could exceed desktop in the future."

Of course, this isn’t the first time someone representing the search giant has spoken highly of the mobile market; CEO Eric Schmidt and CFO Patrick Pichette, among others, have emphasized its importance before.  Earlier this month, a VP of advertising even claimed that desktops will be irrelevant in three years’ time.

Still, Gundotra’s comment may signify just how much Google is betting on the success of Android and mobile advertising, and how seriously it will take threats posed by Apple, Microsoft, and other companies.

Here’s one last interesting tidbit: with regards to China, Pichette said during the same webcast that the country’s "another great market in which Android should flourish."

Google Hopes Mobile Ad Rates Beat Desktop Standard


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    What’s going to change is that the desktop that everybody knows and loves is going to turn into more like your laptop with a docking station, except, that it’ll be your phone and not a laptop.

    You’re still going to need a full keyboard, full screen, etc., just that your phone will be the computer instead of a traditional laptop or desktop.

    Nobody is going to spend hours trying to use a small touchscreen keyboard, or even the slide out keyboards that the phones sometimes have for hours trying to type up a speech for your boss, nor are they going to try to open multiple documents at the same time and work between them with any chance of finishing in the next hour or so.

    Tiny only works in certain cases.
    So everybody’s gonna have to bring along some fold up keyboard and screen everywhere they go.

    For the office, all you do is dock your phone and you have your keyboard, screen, and mouse ready to go.

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