Google “Good To Know” Campaign Launched To Raise Security Awareness

By: Chris Crum - January 17, 2012

Google has launched what it calls its biggest-ever consumer education campaign, which is focused on security. It’s called “Good to Know”. The landing page is a resource site with various tips and advice about staying secure.

“Our ad campaign offers privacy and security tips: Use 2-step verification! Remember to lock your computer when you step away! Make sure your connection to a website is secure! It also explains some of the building blocks of the web like cookies and IP addresses,” says Alma Whitten, Director of Privacy, Product and Engineering at Google.

Here’s one of the videos:

“The campaign and Good to Know website build on our commitment to keeping people safe online. We’ve created resources like privacy videos, the Google Security Center, the Family Safety Center and Teach Parents Tech to help you develop strong privacy and security habits,” adds Whitten. “We design for privacy, building tools like Google DashboardMe on the Web, the Ads Preferences Manager and Google+ Circles—with more on the way.”

Google says it will be running ads online, in newspapers and magazines, and in subway stations in New York and Washington D.C.

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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