Google Goes After ‘Payday Loans’ And Other Spam With New Algorithm Update

    June 12, 2013
    Chris Crum
    Comments are off for this post.

Google’s Matt Cutts announced that Google has “started” a new ranking update to help clean up some spammy queries. It’s one of the changes that Cutts warned us about in that big video a while back.

In the video, Cutts talked about working harder on types of queries that tend to draw a lot of spam.

“We get a lot of great feedback from outside of Google, so, for example, there were some people complaining about searches like ‘payday loans’ on Google.co.uk,” he said. “So we have two different changes that try to tackle those kinds of queries in a couple different ways. We can’t get into too much detail about exactly how they work, but I’m kind of excited that we’re going from having just general queries be a little more clean to going to some of these areas that have traditionally been a little more spammy, including for example, some more pornographic queries, and some of these changes might have a little bit more of an impact on those kinds of areas that are a little more contested by various spammers and that sort of thing.”

Cutts discussed the update a little at SMX Advanced. Barry Schwartz from the conference’s sister site, Search Engine Land, reports:

Matt Cutts explained this goes after unique link schemes, many of which are illegal. He also added this is a world-wide update and is not just being rolled out in the U.S. but being rolled out globally.

This update impacted roughly 0.3% of the U.S. queries but Matt said it went as high as 4% for Turkish queries were web spam is typically higher.

They’re calling it the “payday loan algorithm,” by the way (not sure if that’s official).

In another tweet, Cutts said that the update will be rolling out over the course of the next one to two months.

Image: Hersheys.com

  • Kris

    This would be a welcome change but how long will it take for Google to implement? Days? weeks? Months?

    There’s a good case study here of how Google is still being manipulated, specifically in the payday loans field- http://www.receptional.com/blogs/link-building/payday-loan-link-spamming-results

    I wonder why these results can still be manipulated but not others? Or at least not other money keywords?

  • Monica

    The reason why payday lending services still exist is simply because people require them. So isn’t it better focus on repairing financial stability in the country. See, the thing is we will never get rid of places which offer fast borrowing in times of emergency because these emergencies exist and they happen to us too often. So the real problem is in people having a necessity of turning to borrowing in a first place. It is more reasonable to fix today’s problems, such as housing industry, student loans and a huge gap in the Treasury. And maybe once everything is more or less stable people will not need to borrow money under high interest rate
    Alicia from http://northenloans.ca/payday-loan-lenders-in-canada.html

  • http://www.introxl.com Nick

    Not sure if they’ve rolled this out, but it the results look more spammy today for the term “cash advance”. If you look at the second page, a site artsbusxpress(dot)com and evergreenal(dot)org dominate it. They’ve obviously been hacked.

    You would think Google could identify this?

  • Bikram Dhiman

    Hello Everybody, I don’t clearly understand about the Payday Loans Algorithm that what types of queries hit by this algorithm and if my website hit by this then how i can get good ranking again in Google SERP. Please suggest me.

  • Ed Turlti

    This definitely seems to be an industry that attracts a lot of spam. It is important to regulate these sites to be sure the consumer finds only reputable firms in their search. It is important to do your research when looking for online payday loans. Hopefully google can help clean up these searches.