Google Glass Tries High Fashion with New Diane von Furstenberg CollectionBy: Josh Wolford - June 3, 2014
Now that anyone in the U.S. can buy their high-tech specs, Google has a few hurdles to jump to make Glass an everyday item for regular people. Apart from the still-exclusive price point of $1,500 (Google will surely drop that when Glass releases wide), there’s some backlash out there from people concerned about privacy, and a general consensus from some that Google Glass owners are just Glassholes. Some are, there’s no denying that–even Google has asked their early Glass explorers to tone it down a bit.
While public perception is a pretty large hurdle, Google has at least an equal or even greater challenge with Glass: They have to make people want to wear in on their faces for hours at a time. For that to happen, Google Glass has to be cool. It has to be fashionable.
Today, Google has taken a step in that direction by partnering with famed fashion designer Diane von Furstenberg to create a new line of Glass. They’re calling it the DFV Made for Glass collection.
Glass explorers will be able to buy the new designs on June 23rd. The collection will include five new frames and eight new shades. Here’s a sampling:
“We’re honored to collaborate with her talented team again. Like Diane says, ‘technology is your best accessory,'” says Google.
Google has made it clear that they were going to have to make Glass more fashionable to appeal to the broader public. Let’s face it–the baseline model of Glass (even in its 40 or so iterations) is not something that you want to wear on your face all day. To that end, this Furstenberg partnership is only one of multiple deals that Google is and most likely will continue to make with fashion companies. Back in March, you may recall that Google inked a new deal with the Luxottica Group, which is the parent company to brands like Ray-Ban, Oakley, Vogue-Eyewear, Persol, and Oliver Peoples.
“We see Glass as the next chapter in this long story. Light, simple and modular, Glass introduces new functionality as your glasses get smarter – but bringing your own style to Glass is just as important,” said the Google Glass team at the time.
And then, just a couple of weeks ago, Google brought in Ivy Ross, a seasoned top-level fashion marketing executive, to head the Glass team.
It’s obvious that Google knows their challenges with Glass.
Image via Google Glass, Google+