Google Gets Cooking With Recipe View

Google has introduced a new way to help people better find recipes with a new feature called Recipe View.

Recipe View allows users to narrow their search results to show only recipes, and it displays ratings, ingredients and pictures on the search results page.

When searching for a recipe, a link for "Recipes" will appear in the left-hand navigation panel of the search results page. When a user clicks the link, their search results will narrow to show only recipe results. From there users can search for specific recipes, or more open-ended topics like holidays, events or a favorite chef.

Recipe View features three filters:

*Ingredient: Include or exclude recipes that contain a certain ingredient.

*Prep time: View recipes that can be prepared in less than 15, 30, or 60 minutes.

*Calories: View recipes with less than 100, 300, or 500 calories.

Recipe View is built on Rich Snippet markup technology. Any recipe publisher can add markup to his website to be part of Recipe View.

Recipe View is rolling out now in the U.S. and in Japan, and will be available in more countries soon.

There are 3 Comments. Add Yours.

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Geno Prussakov
February 24, 2011 at 5:48 pm

Thank you for the good post, Mike.

BTW, there are a few more examples of Google copying Bing here: http://googlewatch.eweek.com/content/google_vs_microsoft/microsofts_mehdi_plays_pot_meet_kettle_with_google.html

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Mike Sachoff
February 24, 2011 at 5:16 pm

Good point Geno. It should be in your vertical search options soon.

Thanks for reading.

Mike

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Geno Prussakov
February 24, 2011 at 3:58 pm

I wonder why it took Google that long to add this (Bing has had this function for about a year already). I’ve read elsewhere that recipe searches comprise 1% of all Google searches, and that’s ~10 million searches a day, isn’t it? I’m sure this addition will pay off… Still can’t see Recipes in my vertical search options, but looking forward to playing with it myself.