Google Generated $54b for Businesses, Publishers, Non-profits in ’09

Google Releases State-by-state Economic Report

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Google has released a report that details its economic impact in each of the 50 states in the U.S. In the report, Google says it generated $54 billion of economic activity for American businesses, website publishers, and non-profits in 2009.

"In a time of tighter budgets and a slow economic recovery, we’re glad to support so many small businesses and entrepreneurs across the country by helping them find new customers more efficiently and monetize their websites through targeted advertising," says Claire Hughes Johnson, Vice President, Global Online Sales.

"The report is filled with really wonderful stories about the direct economic impact that AdWords, AdSense, Google Grants and our search engine have across the country," she adds. "These are the stories of entrepreneurs across the country growing their businesses with Google."

In addition to the report, if you go to this site, you can look at each state on a Google Maps application, to see how much economic activity Google’s generated.

The lengthy report can be found in its entirety here (pdf).

Google Generated $54b for Businesses, Publishers, Non-profits in ’09
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  • SG

    I can not believe Hal Varian (with all due respect to him) is using such assumptions out of thin air. Media will pick up the headline, but the basis for the $54b is very shaky. There has to be a more rigorous way of estimating Google’s economic impact.

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