Google Favors Google+ Less In Search Results

    April 3, 2012
    Chris Crum
    Comments are off for this post.

As you may know, Google released a huge list of algorithm changes it made in the month of March. We’ve already looked at what Google had to say about the Panda update, and Google’s increased focus on freshness.

Another noteworthy change from the list is:

Better indexing of profile pages. [launch codename “Prof-2”] This change improves the comprehensiveness of public profile pages in our index from more than two-hundred social sites.

When Google launched Search Plus Your World (with increased Google+ integration), Twitter and Facebook threw respective fits. We documented the back and forth the companies exchanged. Basically, Twitter and Facebook (especially Twitter) weren’t happy that Google was showing Google+ profiles over Twitter profiles for certain queries, even though the Twitter profiles were more popular.

It was hard to argue with, though one can see the logic behind Google’s move, as it is trying to establish Google and Google+ as one great big network. If you were searching on Facebook for someone’s name, you would expect to get a Facebook profile first. So why not with Google?

Hint: the answer is that Google is known more as a web search engine, not a social network.

It appears that Google has remedied this, at least in some cases. Twitter specifically referenced an “@WWE” query when it was complaining. Twitter now shows up ahead of Google+ for “@WWE” (and just “WWE” for that matter).

We (and others) have also pointed out in the past that Google was showing Mark Zuckerberg’s Google+ page (which he does not use) ahead of his Facebook profile in a Google search for “mark zuckerberg”. Obviously, the Facebook profile (which he does use) is much more relevant. It appears that Google has remedied this as well.

As a matter of fact, Zuckerberg’s Google+ profile is completely gone from the front page for me now, where it was once the top result. That’s with Search Plus Your World toggled on, mind you. And I even have him in my Circles, so it would actually make sense for the profile to turn up somewhere on the page. Maybe they’ve gone too far in the opposite direction.

We’re not positive these particular instances were fixed with the aforementioned update from today’s list, but it’s worth noting in general that Google is getting better at this. Twitter and Facebook (and other networks) should be a little happier.

  • http://www.TheOkayNetwork.com Steve G

    Google is learning how to mix in social results with search and so it’s been trying to interject things and see how people react to the social results mixed in. I personally think Google needs to give better filtering controls to the public and let them decide if they want to include or omit certain types of results. It would give Google a better clue than trying to use user behavior as it can be filled with a lot of signal noise that Google can misinterpret.

  • http://www.replica-sunglasses.co.uk/mens-sunglasses/ Lisa

    Cool appreciated. Hope google brings back real time for twitter

    • http://www.webpronews.com/author/chris-crum Chris Crum

      Agreed, but it doesn’t seem like the companies are real eager to work together again.

  • http://www.brickmarketing.com/ Nick Stamoulis

    Did Google really think that Facebook and Twitter wouldn’t notice that Google+ profiles were outranking their own? The Mark Zuckerberg example is just really funny. The founder of Facebook’s Facebook profile is being beaten by Google+? I think someone got that one wrong!

    • http://www.webpronews.com/author/chris-crum Chris Crum

      Better than his fake Pinterest account, I suppose.

  • http://www.webtechnosmartz.com Webtechnosmartz

    Google has always been on top and the integration of Google + pages with the serps has really made a hype earlier and marketers are suppressing more on their google + profiles. But the usage of twitter from the past clearly shows that it has strong hold on Google + pages and its more frequent. Hope the google should take into account the other social network results so as to maintain its legacy of correctness for results.

  • http://amseek.com abhi

    Really Cool appreciated. Hope google brings back real time for twitter

    try this

  • http://www.ultraseksy.com mary corset

    Very interesting I check out a Mark Zuckerberg search in google and he is ranked 7th for plus one