Google Explains Basics Of Paid Links In New Video

    November 27, 2012
    Chris Crum
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Google put out a new Webmaster Help video today about paid links. There’s no new information, and most of our readers can probably skip this one, but essentially, Cutts is just explaining to the uninitiated the difference between a paid link that passes PageRank and an advertisement link, which does not.

Clearly, this is still something that comes up with people new to the game. This was, after all, a direct response to a user-submitted question.

This is still an important part of online marketing that any webmasmter needs to know, so it’s probably a good thing to keep it in the conversation. If you fall into the camp that is still learning the basics, and you want to know more about Google’s guidelines, and paid link policies specifically, start here.

  • http://www.facebook.com/pages/Brick-Marketing-SEO-and-SEM-Firm/14204584980 Nick Stamoulis

    I know this seems like old news to those of us that work in SEO, but when you are new to the game it’s a really legitimate question. I think a lot of site owners get into trouble because they don’t completely understand the finer details of what is and isn’t okay in the eyes of Google (some SEO people still don’t either!). But when you don’t know the ins and outs of SEO sometimes simple questions like this one can completely change the way you approach your campaign.

    • http://www.webpronews.com/author/chris-crum Chris Crum