Google Expands Tag Advertising for Local Businesses

By: Chris Crum - April 30, 2010

Last week Google changed the Local Business Center to Google Places, and along with that change came some new features for local businesses. We looked at those here.

Among those changes was the addition of Google’s tag advertising. For $25 a month, businesses (in certain cities) can use Tags to highlight their listings on and Google Maps. These are yellow markers that let you promote important aspects of your business. They can be used for things like coupons, photos, and other select features.  They don’t affect the rank of search results, but they give customers more information and may prove beneficial.

Google Tag advertising - new feature for Google PlacesGoogle promised that while the offering was starting out in a limited number of cities, that number would be expanding. The expansion process is underway. Google has now announced the addition of 11 new cities.

The new cities are: San Jose, Houston, Austin, Atlanta, Washington DC, San Diego, Seattle, Boulder, Chicago, San Francisco and Mountain View.

"You’ll notice that we’ve added Mountain View, CA to the list of cities participating in the trial," says Product Manager Shalini Agarwal. "Because we are still tweaking the product a bit, we thought we’d make it available in our hometown so we can get quick feedback as we work on new features."

Businesses in the available cities can sign up for Tags from their Google Places accounts.

In a couple weeks, Google says it will launch a new tag type: "post to your Place Page". This will be a freeform text field that will let business owners highlight custom messages announcing sales or events.

The company did not indicate when more cities will become available, but I would expect the feature to make regular expansions in the not-too-distant future.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Online marketing tan

    Google’s local search has been expanded internatinally including way more than just a few dozens of cities. In Hungary it is the case with the capital city, Budapest, as well as other towns.

  • Sabiha Siddiqui

    Thanks Chris, as usual, you have the latest on google.

    This is yet another innovative way of advertizing for the local businesses.
    It’s amazing how everybody from gurus to google has joined hands to promote local businesses.

  • OCPI Blog

    Excellent description and good use of detailed Google Tags image example.

    Trackback from:”>Google Tags: A “Golden Ticket” For Local Private Eyes? – Orange County Private Investigator Blog