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Google Eager To Detect Searchers’ Frustration

Five signals identified, real-time perception in the works

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Similar to the way in which pencils come with erasers, modern homes come with smoke detectors, and cars come with airbags, Google may soon prepare something interesting for when searches go wrong.  The search giant’s trying to detect when searchers become frustrated, anyway.

In fact, "trying" might be too weak a word.  In a post on the Google Research Blog, three members of the User Experience Team explained that they’ve discovered five indicators that signal when searchers are experiencing difficulties.

According to Anne Aula, Rehan Khan, and Zhiwei Guan, "Those signals were: use of question queries, use of advanced operators, spending more time on the search results page, formulating the longest query in the middle of the session, and spending a larger proportion of the time on the search results page."

And now, the goal is to let computers "detect frustration in real time."

GoogleSo at some point, it’s possible that searchers who use question marks and take a lot of time between lengthy queries will be shown a picture of a puppy (or maybe something a bit more practical) in addition to their search results.

This is almost sure to bolster Google’s reputation for being cool and fun.  Another important effect: any sort of Easter egg or help button might also prevent searchers from switching to Yahoo or Bing.

Google Eager To Detect Searchers’ Frustration
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  • Guest

    Simple, bring the old search back for God’s sake and quit screwing around with things that were not broken! What they are doing with this “Frustration Detection” crap is just adding insult to injury. Thank God Bing its on their tail.

  • Sharice Pasche

    This is a step in the right direction. It will help in improving search results.

  • http://0 bill

    I found this by accident . boogle.com

    Now it’s my home page. Spread the word.

    I won’t do an image search anymore on their site.

    Wonder how investors feel about people leaving their site ?

  • http://www.afloridabeachweddings.com/ bob walker

    I did like the old way better in some ways and the instant is ok in many ways. I have found Bing is improving, but still see some results that are not even close to what I was looking for. Google seems to be favoring the big players even when that is not what I am looking for.

  • http://www.bouncepartyonline.com Sumo Guy

    Why do they need to detect it? Is listening to feedback and user’s frustrations not enough?