More Than Usual, Google Dominated Search Market In April

Statistics regarding search engines’ market share can be difficult to interpret; it’s often necessary to gauge the importance of a gain or loss in comparison to a companies’ size, how Yahoo and Microsoft have performed in relation to each other and with respect to their rivals, and several other things. But Experian Hitwise’s April data tells a straightforward tale: Google won.

According to Experian Hitwise, Google increased its U.S. market share from 69.97 percent to 71.40 percent between March and April. That works out to an increase of 2.0 percent, which is pretty impressive.

Meanwhile, Yahoo’s market share headed in the other direction by 0.5 percent, shifting from 15.04 percent to 14.96 percent. And Bing experienced an even worse decline, dropping from a market share of 9.62 percent to 9.43 percent (which equals a loss of 2.0 percent).

Finally, if you’re curious, Experian Hitwise found that Ask suffered a catastrophic loss of users as its market share sunk from 3.44 percent to 2.18 percent (which works out to a loss of 36.6 percent).

April was definitely a good month for Google, then, judging by these stats. It’ll just be interesting to see if Google’s victory looks quite as complete once the Nielsen and comScore numbers roll in.

There are 3 Comments. Add Yours.

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How to Dominate Search Results Pages
May 9, 2010 at 10:25 am

What about Social bookmarks, these are said to produce more, free, traffic than the big G?

How to Dominate Search Results Pages:-

Dominate Search Results Pages for a dollar

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Guest
May 7, 2010 at 12:01 am

I do not believe these numbers. They are just to big. It could happen that Google would increase its market share or Bing would decrease but so many big events happened simultaneously it seems suspicious.
I suspect that their statistics got a noise signal, maybe some data were lost or data were not cleansed or normalized in a wrong way. Whatever, too many big events the same month, I believe it’s a statistics error rather then something real.

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Rick Samara
May 6, 2010 at 9:31 pm

Hey Doug,

Thanks for the updated numbers! As an Internet marketer, these numbers are important to my business. Yet, I sometimes get bogged down doing the voodoo that I do, and don’t have the time to do this type of research.

It’s a little like never finding the time to find out the win-loss record of my Philadelphia Phillies. I need someone to report that to me.

Your reporting provides a valuable service to me!

All the Best

Rick Samara