Search Engine Optimization has changed a lot over the years, and with mobile ecosystems rising in prominence, there are things that need to be taken into consideration that simply didn’t exist when the industry first came into being.

One of those things is the rise of mobile apps and app stores like Google Play. If you have a mobile app, you are presented with the challenge of getting it in front of people, and ideally doing so while they’re using their mobile device. Little is known about the Google Play search engine, however. In fact, this is the first time the company has even discussed the Google Play search or discovery engines publicly.

On day three of the event, Google Play’s Ankit Jain opened up about this stuff in a session called “Getting Discovered on Google Play”.

One of the first questions asked of the audience at the beginning of the session is, “How many of you would like to make even more money on Google Play? If your answer to this question is yes, you should probably watch this.

“As an Android application developer, your goal is to get your app discovered,” Google says in the video description. “Google Play’s goal is to surface the most relevant content for Android users. In this session, we discuss best practices for app creators in view of both goals. We will demonstrate, through concrete examples, best practices to help your application rise above others in the Google Play Store. We will discuss the signals that go into creating the top and trending lists, personalized recommendations, and Google Play Search. Come hear the inside story from the person who leads search & discovery on Google Play.”

Android has seen 900 million activations.