Google Discusses Google Play SEO For First Time

    May 20, 2013
    Chris Crum
    Comments are off for this post.

Search Engine Optimization has changed a lot over the years, and with mobile ecosystems rising in prominence, there are things that need to be taken into consideration that simply didn’t exist when the industry first came into being.

One of those things is the rise of mobile apps and app stores like Google Play. If you have a mobile app, you are presented with the challenge of getting it in front of people, and ideally doing so while they’re using their mobile device. Little is known about the Google Play search engine, however. In fact, this is the first time the company has even discussed the Google Play search or discovery engines publicly.

On day three of the event, Google Play’s Ankit Jain opened up about this stuff in a session called “Getting Discovered on Google Play”.

One of the first questions asked of the audience at the beginning of the session is, “How many of you would like to make even more money on Google Play? If your answer to this question is yes, you should probably watch this.

“As an Android application developer, your goal is to get your app discovered,” Google says in the video description. “Google Play’s goal is to surface the most relevant content for Android users. In this session, we discuss best practices for app creators in view of both goals. We will demonstrate, through concrete examples, best practices to help your application rise above others in the Google Play Store. We will discuss the signals that go into creating the top and trending lists, personalized recommendations, and Google Play Search. Come hear the inside story from the person who leads search & discovery on Google Play.”

Android has seen 900 million activations.

  • Shailvi

    What an insightful talk. Learned so much from Mr. Jain. He was able to explain everything with such simplicity. Any one know how I can get in touch with him? Have a few questions.

  • http://marketingbyweb.co.uk Eilidh MacRae

    Great video and post. Really informative!

  • http://www.graciousstore.com Gracious Store

    This video is great for those who write apps

  • http://whatdoessmsmean.com Short

    Amazing explanation… i didn’t know google play SEO until now thanks

  • http://whatdoessmsmean.com Short

    Amazing explanation… i didn’t know google play SEO until now thanks

  • Marek

    Hi all, I had a target problem with my game LapsoBOX on Google Play:


    If you try to hit popular categories in searching most likely you will not be shown the the search result. If you take less popular category it is hard to get many downloads every day. And it doesn’t matter if you apk/game is better than others. It looks like the quality is required but not promoted when you start. You just need to get downloads first. For me getting my game reviews was very useful. But any way – I’m straggling for more downloads :) Best regards!

  • hcoder

    based on this video, i change my app title, keywords etc…but still can’t get the app in play store search list https://play.google.com/store/apps/details?id=ftw.foodtwitter how to be discoverable if you just published a new app, if it is not on the search results…even if i type in the exact title of APP: “Allrecipes Healthy Food Recipe” or “Recipes from FoodTwitter” notice keyword “FoodTwitter” is pretty unique! but results are showing only top 300 recipe/recipes sites, but not mine.

  • Steas Software

    Great article. Trying to implement what I learned: https://play.google.com/store/apps/details?id=com.steassoftware.redblue

  • Piya Ahuja
  • Fabio

    Thanks for sharing it, I acted on the guidelines and see a lot of improvement for my PureVPN android app on Google Play store: https://play.google.com/store/apps/details?id=com.gaditek.purevpnics