Google Changes How YouTube Ranks Search Results

    October 12, 2012
    Chris Crum
    Comments are off for this post.

YouTube, often touted as the second largest search engine, just made a change to how it ranks content. The company announced in a blog post that it has just started adjusting the ranking of videos in YouTube search to “reward engaging videos that keep viewers watching.”

In other words, the more of the video that viewers are actually watching, the more likely it is to rank higher in search results compared to its competitors.

“This is a continuation of ongoing efforts to focus our video discovery features on watch time, and follows changes we made to Suggested Videos in March, and recent improvements to YouTube Analytics,” YouTube says.

We reported on the Analytics changes here. In the “Views” report, YouTube will now show you more time watched data. “Estimated minutes watched” can be seen from this report now, and users can choose other data options from the “Compare metric” drop-down.

“The experimental results of this change have proven positive — less clicking, more watching,” says YouTube of the rankings adjustment. “We expect the amount of time viewers spend watching videos from search and across the site to increase. As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time across YouTube.”

It does stand to reason that if the videos that are getting more viewing time from users are appearing near the top of search results more frequently, that more people will spend more time watching YouTube videos. Sounds like a win for advertisers.

It makes you wonder how much weight Google gives to the time spent on site metric in its web search results.

  • http://www.easy2remove.co.uk Arlindo

    Wonderful idea to get in the first page of google
    Thank you

  • http://hazielcorretoraapartamentos.blogspot.com Haziel

    atualizações google melhoria nas pesquisas ?

  • http://seoeastsussex.com MKS

    Correct me if I’m wrong, but wont this just result in the same videos coming up again and again?

    Google doesn’t know what the videos are about, can’t trust the descriptions and clearly isn’t able to make all that much use out of the analytics Youtube pumps out – so they’re using views and viewing times (which is the most basic implementation of the data imaginable).
    Seems like this is just going to produce very stagnant search results…

    Given that you can purchase fake views from anywhere and Google has been proven not to look too deeply into hits from known public proxies (because if they did they’d have to admit that Click Fraud is endemic on their platform) I’d imagine the entire blackhat community is rubbing its hands with glee – you won’t need a hundred million views to dominate most niches…

  • https://www.youtube.com/user/TheBattleProductions Michael

    This is awful for one reason. It is positive for the people who have a high subscriber count. It isn’t for the people who have less subscribers. The small youtubers will get less minutes watched than the big people making it hard for small people to get big. The big youtubers would just keep getting bigger. That is unfair to the small accounts.

    Google should be called scroogle.