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Google Candy Bars From Cadbury

Cadbury shows off custom Larry Page, Sergey Brin bars

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Google Candy Bars From Cadbury
[ Social Media]

On its UK Google+ page, candy maker Cadbury shared a photo of a couple of custom candy bars it created in honor of Google co-founders Larry Page and Sergey Brin.

Why?

Why not?

Cadbury says, “Remember our 1kg Dairy Milk+ Bars? We’ve had some special personalised ones made, including these delicious ones for Google founders Larry & Sergey. Whose name would you like to see on a bar?”

Notice the +1 on the packaging.

Cadbury actually introduced the Dairy Milk +1 bar as it launched its Google+ Page earlier this month.

Dairy Milk Plus

Here’s a commercial for their Dairy Milk:

This seems like as good a time as any to point out how Cadbury is utilizing the Google+ brand page for engagement. Last week, the company shared the above video, commenting, “We put a glass and a half of joy into each of our adverts… which is probably why they were the thing you most requested for us to post! Can you match these impressive eyebrow moves?”

A day before that, the company said on the page:

We like to start our Mondays by getting things in order, so if you’d all like to stand neatly in Circles that would help us immensely ;)

Oh but seriously… Just let us know if you’d like to be in any of our Dairy Milk, Wispa or Creme Egg circles and we’ll add you in! – Jerry

That post got 38 comments. This isn’t a tremendous amount when you think about Facebook pages, but not too bad for getting some engagement going on the young Google+ brand pages.

Cadbury has been pretty active on Google+ throughout the month, posting many photos, comments and videos.

If you’re looking for ways to make your brand page better, Cadbury’s isn’t a bad example to look at.

Google Candy Bars From Cadbury
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  • http://www.PlacesToEatOkay.com Steven

    Custom printing for candy bar wrappers is nothing special. Many companies take other bars and print slip on wrappers over them. What I’d like to see is customizable chocolate bars where you get to decide what’s in them to make them more personable. M&M’s does custom printing on the candy themselves. So why not a custom chocolate bar that has something other than “Hershey’s” stamped on the bar on each piece of the bar and you can pick what flavor you want it in. That would be something newsworthy and be a real personal candy bar just for the consumer.

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