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Google Authorship Markup – An Easier Way

4 steps on implementing it when you don't have access to the back-end

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Google Authorship Markup – An Easier Way
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Google really wants people writing web content to start using authorship markup. Not only are they looking to use it as a ranking signal, but it also pushes the Google Profile, which is essentially the backbone of the Google+ user experience.

Granted, you don’t need to be a Google+ user (at least at this point) to have a Google Profile, and Profiles existed before Google+, but in Google+, the Profile is essentially the equivalent of the Facebook Wall, and authorship markup places them right in search results with nice little clickable graphics.

In a recent article, we looked at a video Google released discussing how to implement authorship markup on your site. They’ve now released another one offering a few quick steps to get it to work when you don’t necessarily control the CMS of the site you’re writing content for. This way, even guest authors can add it.

Google calls it, “a way to make it even easier to annotate your pages and show that there is authorship.”

Here are the basic steps:

    1. Find your Google Profile

    2. Add “?rel=author” on the end of your Google Profile URL

    3. Wrap that in an a tag – <a href=”that url here”

    4. Google wants you to use something like “+Matt Cutts” as the anchor text.

    5. Insert that on your article, and point your Google Profile back to the site

“If I can’t control the attributes, I can still add a link to this special URL,” says Cutts, and it’s really as simple as that.

Google Authorship Markup – An Easier Way
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  • DaveP

    And when M$, Oracle and IBM do the same, should we add their markup too? Just to suite one source?

    Isn’t that what standards are all about?

    • jan

      You don’t seem to get the point…

      This is an alternative solution for people with no access to edit the source.

      Instead they can just add a plain link in their CMS including the parameters described in the video.

      Simple and easy to understand. For some.

  • http://chessgames.com Daniel Freeman

    My favorite line: “And add the plus (+) because, you know… Google+, and all of that…”

  • http://www.nathanbelomy.com Nathan Belomy

    I’m already confused with Twitter, Facebook, Linkedin, Myspace, SquareCircle, Google+, and they are all linked together somehow. Man is it that important?

  • http://www.seonorthamerica.com Tom Aikins

    It would be nice if computer geeks could explain things so that ordinary people could understand them.

  • http://www.blackfriday2011online.com/ Dan K.

    Thanks for the article i’ll try for my blog.

  • http://www.go-tips.org/ Grey Olltwit

    Should we be adding this to websites we own as well as articles we’ve written?

  • http://www.webtutor.info/seo Satyanarayana

    google is great in improving quality service to user.

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