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Google+ Asks Businesses to Stay Away… For Now

Policy team shutting down non-user profiles

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Let’s say you have your Google+ profile setup, you’re one of the lucky early invitees. You’ve been using the service for around a week now and you’re quite comfortable with it. You start thinking to yourself that maybe it’s a good time to get your business on Google+, be one of the early cool businesses on the service. What you may find is that Google+ isn’t really setup for that, in fact Google+ is asking businesses to omit themselves from the service… for now.

Christian Oestlien, a product manager for Google+, took to his G+ profile to discourage “businesses from using regular profiles to connect with Google+ users“. On his profile he states:

“How users communicate with each other is different from how they communicate with brands, and we want to create an optimal experience for both. We have a great team of engineers actively building an amazing Google+ experience for businesses, and we will have something to show the world later this year.

The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles. “

Oestlien also left a short video explaining what the G+ focus currently is, with a message to businesses, brands, and other entities:

According to Oestlien, “Over the next few months we are going to be running a small experiment with a few marketing partners to see the effect of including brands in the Google+ experience. We’ll begin this pilot with a small number of named partners.

If you’d like to apply your business for consideration for the early stage testing of G+ for businesses, you can do so here.

What are some things you’d like to see Google+ include for business? Tell us in the comments.

Google+ Asks Businesses to Stay Away… For Now


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  • http://www.seonorthamerica.com Tom Aikins

    The best thing Google could do would be to make it easy to communicate with followers of, let’s say, a Google page, if that’s how they structure it and to make it easy to put videos on a page.

  • http://www.diybacklinks.com Jim

    They may not be ready for all the spam that will be coming their way soon. I would think that if they don’t eventually allow businesses to use it they will never be relevant compared to facebook.

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