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Google Apps Goes To India

Google secures partnership with Tata Communications

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A country that’s known for its fast-developing tech industry – and for its enormous population – should soon have improved access to Google Apps.  Google and Tata Communications announced a deal today that involves both Google Apps and India (for starters).

GoogleA Tata Communications representative explained in an email to WebProNews, "Tata Communications is partnering with Google to deliver the Google Apps portfolio of web-based office productivity applications to businesses in India."

That sounds promising.  Google won’t exactly have to overcome a lack of awareness, since the spokesperson cited Springboard Research’s 2009 finding that 95 percent of Asian organizations are familiar with SaaS and Saas-based apps.  India is supposed to be the fastest-growing market for SaaS in the Asia-Pacific region, as well.

Then here’s another benefit of the arrangement: the representative wrote, "Tata Communications will eventually extend this partnership into other emerging markets around the world," perhaps including parts of Asia, Africa, and the Middle East.

And a major selling point of Google Apps is of course that it’s supposed to represent a low-cost alternative to traditional IT solutions, making it more appealing in markets where money is an especially important factor.

Unfortunately, Google and Tata Communications didn’t provide any sort of timeframe for the expansion, or disclose the details of the current partnership.

Google Apps Goes To India


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  • http://www.theexpertseocompany.com andrew

    Not another thing going to India :-)

  • http://tbeyond.com Patrick

    India is definitely a huge market, it is a very good partnership.

  • http://sahelmarketing.com SEO Expert SF Bay Area

    This expansion of Google’s business portfolio makes sense. The worlwide web is by definition access to information by this entire world but for now we’ll stick to planet earth. Why not invest in the most populous countries. This is not another thing going to India but an opportunity to tap into the Indian’s market. Expand your mind beyond the borders of the USA people. No country can develop its economy without interacting with other countries.

  • http://gapps.brio.co.in Google Apps

    Google share should go up again!

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