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Google and DISH Network Renew Advertising Partnership

Google-Dish Partnership Ad-Driven

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Last week at Google I/O, we witnessed the unveiling of Google TV. One of Google’s launch partners is DISH Network, who will offer the service to its customers beginning in the fall, via its HD DVR receivers.

Google’s relationship with DISH Network goes back much further than this announcement, however. Since 2007, the two companies have had a partnership around Google’s TV Ads, the television advertising arm of its AdWords service. Google has now announced that this relationship is expanding.

"For the past three years, DISH Network has been one of Google’s strongest partners in the TV advertising space," says Google TV Ads product marketing manager Neha Mandal. "Back in 2007, DISH embraced our emerging TV ads platform by signing on as our first partner and has since been an innovative thought leader with Google throughout the growth of this business."

"We’re happy to announce that we’ve renewed and strengthened our partnership with DISH Network and will continue to offer great inventory across over 95 networks on DISH," adds Mandal. "Through Google’s TV Ads platform, advertisers can continue targeting audiences across networks like Animal Planet, CNN, MSNBC, NFL Network, TBS, USA and over 90 others."

Google says to be on the look out for more new features and targeting options coming soon to the Google TV Ads platform, which is just one of many ways you can expect Google to continue its penetration into television advertising, if Google TV becomes as big as many are expecting.

In a recent article, we looked at how Google might accomplish this. The company seems to view moving into the TV format similar to what it has already accomplished with mobile via Android. Google says it will likely develop new ad formats for Google TV in the future, but at first they’re just concentrating on delivering a good product.

Google and DISH Network Renew Advertising Partnership


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  • sbonagof

    This looks like an interesting and useful thing. But I hate Dish Network. I had it once and would never go back.

    Hey Google, partner up with DirecTV and then I’ll get in line to buy this. DISH sucks bigtime.

  • sbonagof

    This looks like an interesting and useful thing. But I hate Dish Network. I had it once and would never go back.

    Hey Google, partner up with DirecTV and then I’ll get in line to buy this. DISH sucks bigtime. You’re making the same mistake that Apple did sticking the iPhone on a shitty network.

  • Stan

    Dish Network is the Worst service provider – allegedly running false and misleading advertisements on its HDTV services and pricing claims. Cheating customers, in creasing the prices, voilating contract and the worst customer service you can imagine
    Dish Network Complaints
    Sort by Destination Sort by Date | Sort by Popularity

    Dish Network
    Posted: 2007-03-28 by Jeremy Talcott [send email]

    Horrendous customer service!
    Complaint Rating:
    I was an unfortunate customer of Dish Network for about 6 months last year, and the ordeal has still not ended. I decided on satellite television because I wanted to have access to the World Cup games and I also was happy that I would be able to get some College Football games that were PPV…
    Comments United States Satellite & Cable TV

    Dish Network
    Posted: 2007-02-24 by Caroline Koch [send email]

    Dishonorable business practices
    Complaint Rating:
    (I’ve sent this to the BBB, Attorney General’s office and a few newspapers. I want to get the word out)

    I have been a customer of Dish Network company for over five years. I telephoned them on February 21, 2007 (yesterday) and asked if I had a standing commitment to…
    Comments United States Satellite & Cable TV

    Dish Network
    Posted: 2006-10-04 by L. B. [send email]

    My experiences with Dishnetwork has been a nightmare
    Complaint Rating:
    My experiences with Dishnetwork has been a nightmare. I have spoken to customer service untill I’m blue in the face on the matter of a service tech actuially coming to my home and getting the equipment to work. A tech. was suposed to have come to my home on the 21st of July butr no one…
    Comments United States TV, Music & Video

    Dish Network – Pennsylvania
    Posted: 2009-02-28 by Murthy

    Price Increase to existing customers who have contract
    Complaint Rating:
    Dish Network increased prices for 2009.They have right for this no comments.But they should not increase for their existing customers who have 24 month commitment with old prices.ie Effective date of price inrease should be after 24 month contract period for the existing customers.For the new…
    Comments United States Satellite & Cable TV

    Dish Network – California
    Posted: 2010-03-21 by DOP

    Dish Network Pay Per View Fraudulent Charges
    Complaint Rating:
    Didn’t Notice the Charges because of electronic statemet delivery. (Changed that to regular Mail)

    Spent most of my Sunday on the Phone with Dish Network. Spoke with 2 reps & one supervisor.
    Advised to lock all dvr’s (TV’S-EACH REMOTE

  • Joe L.

    This is one sweet device that allows you to be able to surf the web and watch TV. We use Google TV in our home- and it is so neat! It is user friendly and it makes it so much easier to monitor what the kids our doing and they love using it. Working for DISH, I was looking so forward to using this. Being my receiver was already compatible with Google TV it made it so much easier for me to just as some would say ‘ plug and play’. I love it!!

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