Earlier, we looked a new report from Adobe, indicating that the share of website visits from tablets grew ten times faster than the rate of smartphones in a two-year period. Now, Google has released some research about smartphone adoption around the world.
"Today, Australia, U.K., Sweden, Norway, Saudi Arabia and UAE each have more than 50 percent of their population on smartphones," says Google Mobile Ads Group Product Marketing Manager Dai Pham. "An additional seven countries—U.S., New Zealand, Denmark, Ireland, Netherlands, Spain and Switzerland—now have greater than 40 percent smartphone penetration. In the U.S., 80 percent of smartphone owners say they don’t leave home without their device—and one in three would even give up their TV before their mobile devices!"
Pham shares some highlights on the Mobile Ads Blog:
Google has put together an interactive chart-building tool to showcase various global smartphone data at a site it has set up called Our Mobile Planet.
Google's data shows that the smartphone should really be a part of your online strategy. While Adobe's tablet study showed tremendous growth of tablets, it also highlighted how much more engaging tablets are for the mobile web traffic. People simply like browsing the web better on tablets than smartphones, and this is likely because people aren't optimizing their sites for mobile.
“Tablets are better for surfing than smartphones,” Adobe Digital Index Director, Austin Bankhead, tells WebProNews.
Typically, there's not as much optimization needed for tablets. They tend to handle the regular desktop versions of sites better because the screens aren't as small, but considering the data like what Google is showing, it's clear that there is a whole lot of smartphone use going on around the world, and if you're not optimizing your site for mobile, you're probably missing out on a lot of opportunity.