Google has announced the launch of new AdWords Alerts and more options in Custom Alerts in Google Analytics Intelligence.

If a user has their Analytics and AdWords accounts linked, Intelligence will provide important changes in AdWords campaigns performance within Analytics.

"So, in addition to the alerts you are used to getting, such as time on site and revenue, you’ll now receive alerts about your AdWords campaigns and the traffic they are bringing to your website,” Google explains. "You might already be familiar with custom alerts in Google AdWords, which alert you when important changes you specify happen in your account. With AdWords alerts in Analytics Intelligence, you benefit from automatic detection of significant changes, with no extra work for you to configure these yourself."

"For example, you might see an alert if the CTR for one of your campaigns increased unexpectedly," Google adds. "Or you might find that revenue from one of your destination URLs has dropped significantly from the week before. In both cases, you didn’t need to know ahead of time what to look for. These important changes are automatically detected and brought to your attention.

With Custom Alerts, Google has added options in the Alert conditions drop downs, like goals you’ve configured (with their actual goal names). There are also now e-commerce and AdWords metrics, more traffic sources, and more content page metrics.