Google Analytics Has Over 10 Million Users

    April 12, 2012
    Chris Crum
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One interesting detail that I’ve not heard or seen anywhere else, which emerged from Google’s earnings call today, is that Google Analytics has over ten million users.

From large e-commerce sites to small blogs,” Google Chief Business Officer Nikesh Arora says, ten million businesses rely on Google Analytics.

He mentioned that there have been several new features introduced recently. The new social reports, for example.

He didn’t talk about it, but it looks like Google+ Page data is coming to Google Analytics soon, as well.

View all of our Google Analytics coverage here.

Small business use of Google Apps is “on fire,” as well, according to Arora.

More on today’s earnings report here.

  • http://www.facebook.com/pages/Brick-Marketing-SEO-and-SEM-Firm/14204584980 Nick Stamoulis

    I wonder if that number will decrease as more and more data is “not provided.” So many site owners use Google analytics for two main reasons, 1) it’s free and 2) it’s pretty good at what it does. If 40% of the data you need to run a successful SEO campaign is missing, will site owners start looking for alternatives?

    • http://www.webpronews.com/author/chris-crum Chris Crum

      Valid point Nick, but I don’t expect the number to go down. Certainly some opportunities for others to step up though. Either way, Google searches will still be encrypted.