Google Analytics Gets Some UI Tweaks

    March 1, 2012
    Chris Crum

Google announced the launch of an updated user interface for Google Analytics. The company says the tweaks were in response to user feedback (they do listen sometimes).

“We are particularly proud of the attention to detail that our user experience team has put into making the interface easy to use, understandable, and beautiful,” says the Google Analytics Team in a blog post.

“The primary goal of this update is to bring more attention to the things that matter — your data, and how you analyze it,” the team adds. “We improved legibility of score card and table data, and refined our color palette to draw attention toward data instead of navigation elements.”

Other adjustments include: changes to information hierarchy and the graphed metric and select a comparison metric directly from the graph.

Graph and Table options have been made more visible, Metric Group selection has been improved, according to the company, and they’ve added some new icons to the left navigation for Audience, Advertising, Traffic Sources, Content and Conversions.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.