Google Analytics Gets New Custom Dimensions

Chris CrumDeveloper

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Google announced today that it has added "many" new dimensions to standard reports in Google Analytics. Included is Custom Dimensions, which Google says has been a highly requested feature.

Here, you can see example custom dimensions "user tier," "is logged in," "friendly page name," and "is internal".

Google Analytics

"Custom Dimensions is a new Universal Analytics feature that allows you to bring custom business data into Google Analytics," says Google Analytics API product manager Nick Mihailovski. "For example, a custom dimension can be used to collect friendly page names, whether the user is logged in, or a user tier (like Gold, Platinum, or Diamond)."

"By using Custom Dimensions in secondary dimensions, you can now refine standard reports to obtain deeper insights," he adds.

Secondary dimensions

The feedback on custom dimensions is quite positive so far, as would be expected.

Image: Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.