Google Analytics Gets an Upgrade

Google Shows Off New Version, Still in Closed Beta

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Google showed off a new version of Google Analytics at a conference in San Francisco today. While it’s not widely available yet, Google has made it available to a small group of users for testing.

The company has posted a beta sign-up page for those who want to be considered for the testing.

“Our goals for the new version are to make it easier and faster to get to the data you want and to enhance the Google Analytics platform to bring you major new functionality,” says Trevor Claiborne of Google’s Analytics Team. “Many of the changes in the new version are the result of your feedback. For example, you can now view multiple advanced segments without needing to also use All Visits. You’ll find some of the other most requested features like multiple dashboards in the new version as well.”

Big news from #gaugecon! We’re launching a new version of Google Analytics! http://goo.gl/Q4iyo #measure #googleanalytics 2 hours ago via web · powered by @socialditto

“Using the new version won’t change how Google Analytics reports your website traffic, and you can continue to use the current version while testing the new Analytics,” adds Claiborne.

The new version does have an updated look and feel. Search Engine Land has some screenshots of what the new interface looks like. The user interface is in line with the new navigation bar Google has been rolling out across its products.

There are also new, more feature-rich dashboards, new links for specific reports, and new names for reports.

Google says it will be starting a series of blog posts on its Analytics blog, outlining the new features, so you’ll want to keep an eye out there, if you’re a GA user.

If you’re not a user of Google Analytics or at least some web analytics solution, you better consider looking into it, especially if you’re looking to diversify your traffic sources.

Google Analytics Gets an Upgrade
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  • http://www.wearethesun.com colin flaherty new york public relations guy

    i’ve been on my GA site a few times today …no sign of a new interface. when is it coming out?

    • http://www.webpronews.com/ Chris Crum

      It’s in limited beta. You can go to the link in the article to request to be considered.

      • http://www.wearethesun.com colin flaherty new york public relations guy

        muchas gracias

  • http://www.mojowebdesign.com.au/ Damian

    In invaluable resource to keep on top of the stack

  • http://www.arquigrafico.com/8000-bloques-gratis-de-autocad-para-descargar Bloques Autocad

    I am still using the old interface of Analytics. I didnot like the new one. I hope this future analytics could be more simple to use.

  • http://www.bargainhomeuk.com hugh williams

    They’ve updated Google adsense as well.

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