Google Analytics Finally Comes To Android

Google Analytics is finally available for Android phones via the new Google Analytics App.

The app allows users to access the same accounts and profiles as they can from the desktop, with more mobile-optimized versions of reports.

You can swipe through real-time, dashboard and automatic and customized alerts.

“See the number of visitors you currently have and a list of the pages (for websites) or screens (for apps) that are currently popular,” says Google’s Peng Li. “Monitor the KPIs and user metrics you care about the most. By default, you’ll see your Daily Unique Visitors and your Goal Conversion Rate, but you can customize the dashboard to change which reports, metrics, or segments you see.”

“Google Analytics detects statistical anomalies in your data and can send you an alert when something unusual happens,” says Li. “See either automatic alerts, or customize your settings to send alerts based on your own benchmarks.”

Now, all of you analytics junkies can get your fix even more often. The app is available in Google Play. No word on when we might see the app come to the iPhone.

In other mobile-related Google Analytics news, Google also announced the addition of Mobile Apps reports.