Google Analytics Adds Support For Multi-Currency Ecommerce

Google announced today that it is launching a new Google Analytics feature to support multi-currency ecommerce. Apparently this has been a highly requested feature, and Google says it has heard the requests loud and clear.

The feature allows users to track transaction metrics like total revenue, tax, and shipping & handling in multiple local currencies within a single web property. Google Analytics will convert the currencies into the one based on your profile setting.

“This provides key benefits for e-commerce brands looking to conduct analysis across an international customer base and helps make some previously complex reporting easier,” says Wayne Xu from the Google Analytics team.

The feature is supported by the ga.js and analytics.js snippets. The currency code is a global setting, and can be set via tracker ‘_set()’. More info here.

The feature will be rolling out to all users over the coming weeks.