Google Analytics 360 Suite Aims to Make Life Easier for Enterprise Marketers

Chris CrumBusiness

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Google announced the Google Analytics 360 Suite, which is comprised of six products (four of which are brand new), and is aimed at enterprise-class marketers.

The tools combine to hep marketers see complete customer journeys, gain useful insights (making sense of the data provided), enable better sharing within their organizations, and and make their brands useful to customers.

The two previously existing products that are part of the suite are GA Premium, which has been renamed Google Analytics 360, and Adometry, which has been renamed Google Attribution 360. The remaining four products are Google Audience Center 360, Google Optimize 360, Google Data Studio 360, and Google Tag Manager 360. Here is how Google describes the new products:

Google Audience Center 360 (beta). This powerful data management platform (DMP) helps marketers understand their customers and find more like them across channels, devices, and campaigns. It offers native integration with Google and DoubleClick, plus it's open to third party data providers, DSPs and more.

Google Optimize 360 (beta). This website testing and personalization product helps marketers deliver better experiences. Marketers can show consumers multiple variations of their site and then choose the version that works best for each audience.

Google Data Studio 360 (beta). A new data analysis and visualization product that integrates data across all suite products and other data sources ― turning it into beautiful, interactive reports and dashboards. Built-in real-time collaboration and sharing is based on Google Docs technology.

Google Tag Manager 360. Built from our industry-leading tag management product, it empowers enterprise marketers to move faster and make decisions with confidence. It offers a simplified way to gather site information (all those tiny bits of code) and powerful APIs to increase data accuracy and streamline workflows.

Audience Center 360, Optimize 360, Data Studio 360, and Tag Manager 360 are available today in limited beta. GA Premium and Adometry customers will see the products renamed in the coming months, and Google will let you know when you're eligible to joint the new betas.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.