Google Algorithm Update to Get “New Layer” to Help “Falsely Caught” Sites

Cult of Mac Gets Google Rankings Back, Following Algorithm Update Flub

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As we discussed in another article, Google’s recent algorithm update aimed at content farms had some apparently unintended casualties. One of these was the Apple news blog Cult of Mac. Publisher Leander Kahney wrote a scathing post about the update, clearly furious over Google knocking their search rankings (and traffic) down as if they were a content farm. 

News from the publisher, however, indicates that there is hope for some of those wronged by the update. As we reported before, Kahney was talking to Google’s Matt Cutts on Twitter about the issue:


@lkahney the appropriate people at the Googleplex have heard that report, I’m sure. Feel free to snag me at SXSW if you see me though.less than a minute ago via web

@mattcutts awesome. let’s hope someone saw it and fixes it. i’m counting on you guys. tx for message. made my dayless than a minute ago via TweetDeck

Later, Kahney tweeted the following:

@mattcutts Good news: CultofMac back to normal on Google today. They fix it @Googlplex, or is the algorithm getting better for everyone?less than a minute ago via TweetDeck

Kahney also told Wired, who picked up the story, "The site is miraculously back. Everything looks great. I’m wondering if it was you talking to them, but it was back in the index pretty early this AM." 

For some additional context there, the Wired piece discloses that Kahney was Wired.com’s managing editor and then news editor, until he left about two years ago to run Cult of Mac full time. This background in legitimate news (as opposed to content farming), coupled with Cult of Mac’s ongoing practice of legitimate news would no doubt be key indications of the site’s authority in search. 

Google’s Amit Singhal told Wired that Google "deeply" cares about the high quality sites, but that Google won’t manually change "anything along these lines."  He continued: "Therefore any time a good site gets a lower ranking or falsely gets caught by our algorithm — and that does happen once in a while even though all of our testing shows this change was very accurate — we make a note of it and go back the next day to work harder to bring it closer to 100 percent…That’s exactly what we are going to do, and our engineers are working as we speak building a new layer on top of this algorithm to make it even more accurate than it is."

There are a lot of site owners out there that feel they have been wronged by Google’s update. Most will tell you that they produce quality content. I guess as Google continues to add "layers" to the update, we’ll see how Google really feels about certain sites. 

Demand Media’s eHow was expected to be devalued with the update, but reports indicate it was actually helped, though several other Demand Media properties were hit. It will be interesting to see if these properties find their way back up into the rankings. 

Mahalo has gone so far as to start reducing its staff over the changes. It will also be interesting to see if Mahalo content finds its way back up, and if so, if those jobs are saved. Look at what EzineArticles is doing to try and get back into Google’s good graces.

Google Algorithm Update to Get “New Layer” to Help “Falsely Caught” Sites
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  • http://www.canadaseopro.ca Todd Herman

    They are not Falsely Caught they are content websites with billionaire owners is all, what a fricking slap againt the small business content sites.

    • Chris Crum

      Not a fan of Cult of Mac I take it?

    • http://gamingsale.net/ Td

      I had a tatoo site for people to add tat photos and write about why they chose the one they got and what it means to them. Also promo the artist and shop where they got it. Google was sending about 5-6 hundred people a day not it is down to about 100. They said my content was not original bc other site copid my content to their site and the other site are still on top WITH my content!
      Google only cares about the big sites, ones big enough to give them a good fight in court not the small fry.
      I removed all of google stuff from all 32 of my sites and I will tell everyone to use multiple sources for traffic. Not just Google. If I had a list of all Google’s ip they use to crawl my sites I would use robots.txt to block the at the front door. If I see any of my pages I will ask they to remove my content from their index. I am planning to build up my sites again but w/out anything google then they will never be able to threaten my income again My sites pay my bills and I don’t want to work for anyone again especially not for google.

  • Guest

    A lot of evidence against Google there for antitrust issues. Not only the actions but incriminating statements. Google is going to get in major trouble if they did a manual inclusion. It appears you have got to have some pull to get things done at Google?

  • http://www.yourtango.com Amy

    Why are sites that have original content being punished? My site www. yourtango.com has taken a hit on our evergreen content that historically has performed so well. it is original and useful to readers

    • Joe

      Try to get your complaint on some major newspaper and it will be taken care of by the time you wake up in the morning. Ask Cult of Mac guys. Those guys know how to pimp it.

  • Brad

    Just like google.. make a big enough noise on the forums and they fix your problem…

    Too bad google has no mercy for the rest of us that were FALSELY hit by this ‘update’.

  • Brad

    As an internet marketer I can’t ignore google…
    But I sure don’t like them any longer.

    I have to work with them, but I don’t have to talk nice about them or promote their products.

    Also why is it that America is the tesgt bed for these changes?
    The largest market the test bed… what a bunch of morons.

    • http://www.copy-e-writing.in Ron – SEO Sales Copywriting | Web Content Writing | Blogging

      Exactly! It’s getting a lot more complicated!

  • https://canadaseopro.ca/ Todd

    Hi Chris I am a fan of CultofMac and have nothing against them but I’m 100% PC and BB here.

    What I was referring to all the people in the (“Google millionaire club”)(Cultofmac) saying they got a bad deal out of any Google update and need a instant? Definitely a nice little slap on the face for small business that have not made their millions yet….. Yet that is! lol. T

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