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Google Algorithm Update Focuses On Freshness and Recency

35% of searches will be impacted by update

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At the rate information is transferring, it seems like a losing game to try and stay current on everything that is occurring. However, it’s exactly what Google is planning with their latest algorithm update. Simply put, they’re trying to make sure their search results are recent and fresh.

According to Google, nearly 35% of searches will be impacted by this update. It’s building upon their Caffeine system, which they touted as a better way to crawl and index more quickly and on a larger scale. They provided the keyword “olympics” as an example.

“If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.”

There are three key features being highlighted in the update:

Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.

Occupy Oakland search

Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.

Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.

As with all algorithm updates, there are some problems with the changes. The first is structuring it in such a way that it recognizes when results need to be fresh, and when being current isn’t a requirement. They assure users that the improvement is being designed to know when freshness is an important factor.

As with all algorithm updates, we’ll all be sitting in anticipation to see how this will impact both webmasters and users.

Google Algorithm Update Focuses On Freshness and Recency
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  • http://inkfruitreviews.com/ Inkfruit

    Lets see which type of response it will get from online communities. Hope it will not get response like Google reader.

  • http://www.PlacesToEatOkay.com Steven

    This is going to be insane. Google already gives me an option for me to show results by date. If that’s what I really wanted, I would click on the damn button and choose to filter my results. I think this is where Google fails to get what people want and tries to guess at it and ends up shoving whatever they think is best down everybody’s throat. When Google started giving us filters, I applauded them because it showed me that while they might not know 100% what I’m looking for, they gave me tools so that I could filter and find what I was looking for, while keeping the stuff I didn’t want to see out. Giving the consumer choices is always the best option. What I’d like to know is why is Google so hung up about not giving me filters and instead giving me what filtering they think I want.

    What I think is going on is they’re trying so hard to go after the content farming sites that have reported their traffic is back up from the losses that hit when Panda started, and so Google is now throwing freshness of content into the game because they realize that content farming sites rarely update their pages.

    Panda by design was specifically meant for the content farmers, but yet it affected most of the web.

    I just find it very hard to believe that Google tests their new proposed changes to their algorithms very well. For a company that boasts so many changes every year, it really doesn’t seem like Google could possibly be doing all the testing they would have us believe they are.

  • http://infonline.gr Christos

    I totally agree with Steven! I think that Google has overdone it.

    In order to write new articles and have new posts in a daily basis, you have to continuously provide fresh content. This can be achieved only by hiring people and it is more than clear that bigger companies will benefit from this change.

    • http://www.PlacesToEatOkay.com Steven

      If Google thinks the content farming sites were going after what’s hot in search before, they’re in for a real surprise with this freshness update. Remember when Caffeine helped the content farming sites climb to the top? Well, this freshness update is going to make them climb to the top again, and you can be guaranteed content farming sites will find ways to manipulate this freshness update to their advantage as well.

  • http://www.e-zu.co.uk/ Lisa

    This will be the end of SEO.

  • http://thewritingsourceblog.blogspot.com J.P. Rahn

    What about .edu and .gov sites–authoritative sources of information that aren’t updated terribly frequently? I’d like to know how well the algorithm really woks.

  • http://developex.com/ IT consulting

    well this is NOT the end of SEO.

    this only affects time-related queries.