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Google’s Latest Algorithm Changes (They Don’t Include Panda)

Landing page quality matters more in image search

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There are 60 Comments. Add Yours.
  1. Yeah Right

    “so webmasters can at least be thankful that they’re being thrown a handful of bones in the form of a monthly list.”

    Webmasters want visitors, not nonsense they can’t act upon. These are not bones, you bonehead ;)

  2. Ram

    G must officially and explicitly declare that anyone trying the short route by building spam links will get hit by panda, if not obliterated. This will prevent a lot of them building spam links, for they would know it is despised by google and a hit is inevitable. They must explicitly say that. All these updates they have been giving are something. And a wise fella once told me that something is better than nothing. So i can live with that … i think.

    • Crushing someone from spam links could lead to more link building to your site from competitors. Unfortunately it is too bloody difficult to tell one from the other via algorithm.

      I’ve seen legitimate sites pick up tens of thousands of un-paid/un-solicited backlinks due to hacked websites simply scraping and re-publishing search results.

      I like your sentiment but there’s an opportunity for a ton of collateral damage if implemented.

  3. Well if we get good traffic then thats the best part of Search Optimization and Search Algorithm.

  4. Nice list of SEO changes for Google.

    I have seen the result of Panda and I think webmasters just have to focus that bit harder on original content and better SEO now.

  5. Valuable information. I hope you keep publishing these updates.

  6. It’s great that Google is providing us with more information. Google is obviously the number one search engine, so any announcement needs to be paid attention to and campaigns can be optimized based on these changes.

  7. I speculate every men who having job with their manhood should have this collection. Gift propagate your office to my website readers too. Convey you

  8. bob

    for me panda looks bad thing from sides as webmaster and searches. now i catch myself what i cannot find information which i looking for at google. so much of wikipedia/gov sites which i not need really in search results.
    for me as for webmaster – some my quality websites still getting only few hits, where unique high quality content here, and permanenet ‘network access error, dns issue’ error at gwt. but no downtime on my servers, and i not think what dns issues can be at enom pro.

    also i think what google now start judging sites and not a real search engine anymore. spam is spam, but many quality websites affected.

  9. India

    Is there anyway to figure out the Google auto suggest algorithm? I have been looking for a code something similar.

    • Roger

      So simple!

      Just evaluate about 4 billion queries a day from your visitors, and look for correlations and similarities in terms. That will give you the suggestions to use in your algorithm.

  10. Great information. Thanks for keeping us posted. Chris – you and your team do a great job of keeping us updated so I can quickly read your stuff then dig deeper as needed.

    Now, to answer your question — while I am grateful that I have not seen drastic “affects” overall, I definitely always see fluctuations and have to adjust on a regular basis. It would be nice to keep track of Google’s updates but that simply is impossible since “Google will never put out the entire secret sauce of its algorithm”, as you mentioned.

    Therefore, we must remain in the loop (read posts such as yours) but more importantly, always keep track of our own SEO strategy and updates. If we see a drop in rankings, then we must reassess our strategy and adjust. We must diversify our strategy. While that makes it more difficult to track strategy, we make less corrections going forward. Google is a great search engine so it is our responsibility to provide great websites, content, backlinks, etc…

  11. I noticed more visitors coming to my sites through image searches. Do you think this is it? I checked the keywords with organic searches, I was nowhere but was among the first in image search.

    By the way, I don’t think Google’s behavior is to be praised. I wish some search engine should dominate. Remember where Yahoo was before Google came in?

  12. My site goes down…to zero(0)…before was ok…what can i do in this case ?

  13. The problem is that Google is still easy to be fooled with fake, automated links.

  14. The change in October really hit my main site hard, cutting off about 1/2 of search engine traffic. I have tried to make many changes that Google seems to be looking for, but so far only have a modest rebound in search traffic.

    The biggest change that annoys me is Google’s approach to dates on pages. I find now that sites that have plagiarized or flat out copied my web pages show up before me in search results because they have more recent dates. Even obvious scraper sites now sometimes display first. I gave up fighting the scrapers a few years ago since it was too frustrating and time consuming and Google used to recognize those sites and bury them anyway. No longer it seems.

    Also the following puzzles me:
    • Improvements to image size signal. [launch codename "matter"] This is an improvement to how we use the size of images as a ranking signal in Image Search. With this change, you’ll tend to see images with larger full-size versions.

    If you use Page Speed or YSlow to analyze your site one of the big things both tell you is to REDUCE your image size to one no large than what is needed on the page. I always used to upload a large image and use page html to reduce the display, arranging things so if the image was clicked on readers got the full size image to see. Now I guess I should take a different approach by uploading both a reduced image and a full size and linking the reduced image in the post to the stored full sized image???

    • To address the second question regarding image size, it is NOT a good idea to scale down an image with HTML. An alternative would be the scaled down image fit to the page which then launches the larger version when clicked upon (two separate images). Make sure your users know that the larger image may load slowly if they’re on dial-up.

      Your first observation regarding publish date is more complicated. Google is having difficulty in many cases identifying an original source, hence it is a good idea to promote your pages immediately upon being published to initiate a crawl.

      Also, always have absolute links embedded in your posts. Links may be preserved by some scrapers and this reinforces the original.

  15. Jackie Farris

    At this point you have cut my website income by half and it may go lower, I don’t know where it’s going to end up. This has come at a very bad time for me as I have been using this money to make ends meet. You have really hurt me.

  16. Yes, I have noted changes, I rarely want to do a local search, yet have wade through junk in this area to find what I am looking for. We are in international company, yet Google sticks us in the Albany and San Diego search results drastically limiting our ability to reach new clients.
    It stinks! I am smart enough to type Albany,NY after things I might want in this area, but they assume no one is that literate or that smart I guess.

  17. I have gone from earning at least $2100 to $2500 a month in commissions to $287 this past month. Where do I find these new rules on their algorithm changes?

  18. We were previously number one with google for our targeted keywords. Since panda, a copycat site that has completely plagiarised our site – and previously had no ranking – now appears ahead of our (genuine) website in search results. Three years of hard-earned google goodness gone, just like that. Thanks for the latest tips.

    • Yes as I noted in my comment above this is one of the most frustrating things!

  19. Great information. Thanks for keeping us posted.

  20. Amit Singhal (not)

    We used my science (I have a PHD in cooking!) to make money for Google by screwing independent webmasters and small businesses. You bastards don’t advertise on Google even when you make money so any traffic to you goes to waste from our perspective.

    Thanks to Panda and other tweaks we made record profits and got record bonuses. Remember, thin and shallow content matters only if it’s on a non big-brand site.

    • Hmmm. “Food” for thought?

  21. Robert

    One thing I notice is that most of the praise for all the changes is by those who provide SEO etc. services. So ya good for them keeps them busy I guess.

    As for us real companies we’re screwed. I myself don’t have the dollars to “WASTE” on SEO every month or so.

  22. um belo site de venda de celular ok
    pelo um preço bom

  23. Um site onde vc compra aparelho de celular por um preço muito bom vc vai gosta nos faz uma visitinha quando vc tiver um tempinho tá bom

  24. Especificações:
    Sistema de operação: Android v2.2
    CPU: MediaTek MTK6516, 416MHz
    Quad Band: GSM850/900/1800/1900MHZ
    Dual sim standby dupla cartões
    Tela: 3,3 polegadas touch screen de alta definição, QVGA, 320×480
    Câmera: câmeras 2.0MP com luz de flash dual, colocar para fora o maior tamanho é 2048×1536
    MP3 jogo de fundo, equalizador
    Vídeo: 3GP, MP4, tela cheia, avançar e pausar
    WIFI: 802.11b / g wireless internet
    função AGPS
    Suporte Java, pode instalar aplicativos
    TV analógica gratuita suportada
    Suporte de rádio FM
    Bluetooth A2DP
    Gravador de som, leitor de vídeo, alto-falante estéreo
    Suporte MSN, Facebook, eBuddy, Google Maps
    Suporte E-mail enviando e recebendo
    Memória: RAM de 256M, 512M ROM, exend TF cartão de 16GB máximo
    GPRS & WAP, MMS Transceive
    U disco apoio função de manter o armazenamento de informações
    Telefónicas: 1000 grupos de contatos, ringtone chamador apoio, retrato do chamador
    Suporte de texto SMS, MMS Picture Messaging, servidor de correio de voz, transmissão de mensagens
    Calendário poder ligar / desligar: apoio para iniciar / fechar em horário definido
    Despertador: 5 grupos, despertador da sustentação quando a máquina fechado, pode definir a partir de segunda-feira a domingo
    Jogos: apoio google android APK jogos
    Mais informações: MP3/MP4/WAP/handfree/Bluetooth/SMS grupo enviando / GPRS download / MMS / Calendário / Caculator / Tarefas
    / Despertador / Mundo tempo / Conversor de Moedas / conversor da unidade / cronômetro de escrita / / Compass / E-book / memória estendida …
    Tamanho: 109x58x13mm

    Cor e Linguagem:
    Cor: Preto
    Idioma: Inglês, Espanhol, Português, Russo, Simplifiled chinês, tradicional Nota (chinês: se você precisar de alguma linguagem específica
    diferente do Inglês, você deve deixar-nos uma mensagem quando você checkout)

    Acessórios:
    1 celular a 3000 sistema android
    2 baterias
    Um adaptador de energia
    um fone de ouvido
    Um cabo USB

  25. celular

    Especificações:
    Sistema de operação: Android v2.2
    CPU: MediaTek MTK6516, 416MHz
    Quad Band: GSM850/900/1800/1900MHZ
    Dual sim standby dupla cartões
    Tela: 3,3 polegadas touch screen de alta definição, QVGA, 320×480
    Câmera: câmeras 2.0MP com luz de flash dual, colocar para fora o maior tamanho é 2048×1536
    MP3 jogo de fundo, equalizador
    Vídeo: 3GP, MP4, tela cheia, avançar e pausar
    WIFI: 802.11b / g wireless internet
    função AGPS
    Suporte Java, pode instalar aplicativos
    TV analógica gratuita suportada
    Suporte de rádio FM
    Bluetooth A2DP
    Gravador de som, leitor de vídeo, alto-falante estéreo
    Suporte MSN, Facebook, eBuddy, Google Maps
    Suporte E-mail enviando e recebendo
    Memória: RAM de 256M, 512M ROM, exend TF cartão de 16GB máximo
    GPRS & WAP, MMS Transceive
    U disco apoio função de manter o armazenamento de informações
    Telefónicas: 1000 grupos de contatos, ringtone chamador apoio, retrato do chamador
    Suporte de texto SMS, MMS Picture Messaging, servidor de correio de voz, transmissão de mensagens
    Calendário poder ligar / desligar: apoio para iniciar / fechar em horário definido
    Despertador: 5 grupos, despertador da sustentação quando a máquina fechado, pode definir a partir de segunda-feira a domingo
    Jogos: apoio google android APK jogos
    Mais informações: MP3/MP4/WAP/handfree/Bluetooth/SMS grupo enviando / GPRS download / MMS / Calendário / Caculator / Tarefas
    / Despertador / Mundo tempo / Conversor de Moedas / conversor da unidade / cronômetro de escrita / / Compass / E-book / memória estendida …
    Tamanho: 109x58x13mm

    Cor e Linguagem:
    Cor: Preto
    Idioma: Inglês, Espanhol, Português, Russo, Simplifiled chinês, tradicional Nota (chinês: se você precisar de alguma linguagem específica
    diferente do Inglês, você deve deixar-nos uma mensagem quando você checkout)

    Acessórios:
    1 celular a 3000 sistema android
    2 baterias
    Um adaptador de energia
    um fone de ouvido
    Um cabo USB

  26. Celular MP10 Mini Hiphone com 2 Chips e TV
    0

    scrição

    DETALHES DO PRODUTO
    Celular MP10 Quadriband Desbloqueado Dual Chip (aceita dois chips Simultaneamente) Câmera digital, Tela de 2.6 TFT Touchscreen,TV grátis assista TV e vídeos na vertical ou horizontal,Função Shake (basta balançar o aparelho para mudar de imagem e música).

    TV analógica totalmente grátis.
    Tela LCD 2.6″com resolução de 262 mil cores e resolução de 320 x 240 pixel.
    Quadriband: funciona com todas as operadoras GSM OI, TIM, VIVO e CLARO.
    Duall Sim; Suporta dois chips simultaneamente.
    Visor Totalmente Touch Screen (todas as funções com toque direto no visor).
    Mp3 Player: escute suas músicas preferidas através do fone de ouvido ou através do alto falante 3D embutido no aparelho de altíssima qualidade.
    Mp4 Player: visualize vídeos com alta resolução tanto na vertical quanto na horizontal (tela cheia), o sistema de rotação automática faz a adaptação do vídeo automaticamente a posição em que o aparelho se encontra.
    Radio FM.
    Internet via conexão WAP.
    Câmera digital 5.0 megapixels com resolução de 2560×1920 captura de vídeos e fotos.
    E-book: reconhece textos no formato TXT (Bloco de Notas do Windows).
    Acelerometer sensor: Rotação automática do visor dependendo da posição do aparelho.
    Mensagem SMS, MMS, E-mail (através de conexão WAP).
    Bluetooth
    Jogos e aplicativos em formato Java
    Cartão de memória não incluso
    Calculadora
    Despertador
    Gravador de som
    Gravador de TV.
    Cronômetro
    Relógio Mundial
    Conversor de Unidades
    Lista de Tarefas

    *Imagens meramente ilustrativas.
    DADOS TÉCNICOS
    Dimensões Aproximadas: ( Altura x Largura x Espessura ) 8,7 x 4,9 x 1,2 cm.

    Peso Aproximado: 400g.
    ÍTENS INCLUSOS
    Celular Mp10
    Fone de ouvido
    Carregador bi volt
    Bateria de Lithium 2200mAH/4.2V
    Cabo USB

  27. The bombshell for us last week is that Google is now lumping all types of accommodation providers into one – so the 1st page of a search for ‘Pitlochry Bed & Breakfast’ is now full of big hotels instead of the little 2 & 3 roomed B&B’s which used to be there. This is bad for people searching – if you wanted a hotel you’d type ‘hotel’ – and will just irritate them. Google always used to be fair to the small B&B’s (kind of our equivalent of the “mom & pop” store) they could be on the first page if they put in the work updating their websites. A few are still there but the whole point of Google should be that it helps you find these small unknown B&B’s if that’s what you’re looking for. I make website for both hotels and B&B’s and have always deliberately avoiding using the string ‘B&B’ on hotel websites but they’re still there on the first page.

    • And it is not just in the accommodation business. The big operations, whether they are hotels or blogs, show up at the top of search results…. mixed in with all the scraper, plagiarizer, sites. The smaller operations are gone from the results.

      On the one hand, we really do not have much to complain about. Google is a private business and has the right, I suppose, to highlight whatever works best for them in search results. It just does not seem fair, but them remember what your parents told you whenever you complained” “it’s not fair”?

  28. 1)I too rarely want local results – I live in and know my local area and specify it by name if I want a local search. Local results at the top whether or not I want them are most annoying.
    2)Like a previous commentator, I do not want my types of accommodation all mixed up. I use search terms to define what I want and do not wish to wade through results outside those criteria.

  29. Good news, i hope this New Google alogarihme more better, lets race again …. !!!

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