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Google Adds Android, iPhone Apps to Mobile Search Results

Go to App Download Page Right from Mobile SERP

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Google has started including mobile apps in it search results on iPhones and Android devices. Users of such devices can simply go to Google.com, search for an app, and get special links and content at the top of the search results.

These links can be tapped to go directly to either the Android Market or App Store page for that particular app, making it easy to download the app right away. Users can also see some of the apps’ details, such as price, rating, and publisher from these pages.

"As mobile apps continue to proliferate in stores like Android Market and the iPhone App Store, finding relevant information on the web about these apps is becoming more important to help you decide which apps to download," say Google software engineers Milena Nikolic and Paul Hadfield in a joint blog post.

Go to mobile app download page right from Google Mobile Search Results

"These results will appear when your search pertains to a mobile application and relevant, well-rated apps are found," the two add. "For example, try searching for download shazam on your Android-powered device or bank of america app on your iPhone."

Frankly, if you’re already using your iPhone or Android device, I’m not sure why you wouldn’t just go to the Market/App Store instead of Google.com, and search for the app you’re looking for, but Google is trying to organize the world’s information, so I suppose it can’t hurt to list apps in search results.

The app results are currently available in the US, but Google says other countries, as well as other devices, will get them in the future.

Google Adds Android, iPhone Apps to Mobile Search Results
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  • http://www.superfloorcoat.com Epoxy Paint

    Any businesses that have their own mobile apps should be happy to see this included in the SERP’s , I see more great opportunities when visitors see your apps in the seattle loan modification, and boat paint.

  • http://itunes.apple.com/us/app/for-sure-hiccup-cure/id386592949?mt=8 Edward Jung

    I’m rather skeptical as to the reason why Google has to do this but I guess it wouldn’t hurt to see your list of
    fun iPhone apps on Google’s SERPs. In any case, people will still have the major convenience whatever reasons Google may have for doing this.

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