Google Adds +1 Button Data to Google Analytics, Webmaster Tools

Social Plugin Tracking Shows Data for Other Social Buttons

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Google Adds +1 Button Data to Google Analytics, Webmaster Tools
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Google announced the addition of +1 button data to Google Analytics and Webmaster Tools. These new metrics can show you how the +1 button actually affects the traffic to your site.

In WMT, there is a Search Impact report, which shows how +1’s affect your organic search traffic. “You can find out if your clickthrough rate changes when personalized recommendations help your content stand out,” says Google software engineer Dan Rodney. “Do this by comparing clicks and impressions on search results with and without +1 annotations. We’ll only show statistics on clickthrough rate changes when you have enough impressions for a meaningful comparison.”

An Activity report shows how many times your pages have been +1’d, from buttons on your site, as well as on other pages like Google Search.

An Audience report will show you aggregate geographic and demographic data about who is using the +1 button with your content. Google only shows this info, however, when a “significant” number of users have +1’d pages. They don’t say what number they consider “significant” to be.

Users will find a +1 Metrics menu on the side of the page, where each of these reports will be able to be found.

Track your +1s in Google Analytics and Webmaster Tools http://goo.gl/2547K 1 hour ago via TweetDeck · powered by @socialditto

Google is also showing how users share content using other buttons with Social Plugin Tracking in Google Analytics. This includes a Social Engagement report, which shows how site behavior changes for visits that include clicks on +1 buttons and other social buttons. “This allows you to determine, for example, whether people who +1 your pages during a visit are likely to spend more time on your site than people who don’t,” says Rodney.

Also included are the Social Actions report, which tracks the number of social actions taken on your site, and the Social Pages report, which lets you compare pages on your site to see which are driving the most social actions.

“Over the next few days (and if you’re using the default version of the latest Google Analytics tracking code), if you’ve added +1 buttons to your site we’ll automatically enable Social Plugin Tracking for +1 in your account,” Rodney says. “You can enable tracking for other social plugins in just a few simple steps.”

Google Adds +1 Button Data to Google Analytics, Webmaster Tools
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  • http://www.atomni.com Nick eubanks

    thaaaats webmaster tools, not analytics.

    • http://www.webpronews.com/ Chris Crum

      Both GWT and GA have new features…I can see where there was some confusion. I’ve updated the wording to make it a little clearer.

  • http://thewebsensesolution.com Jon

    Have any readers noticed this in their own google accounts? I’d be interested to hear a first hand account in the comments…

    • Daniel Wood

      yes, now when you search, there is a +1 button for each site

  • http://www.zco.com/3d-animation-studio-and-design-services.aspx Daniel Wood

    It seems like Google is giving more priority to content day by day. First Panda and now +1 button. One more reason to pay attention towards your site content. I think its going to have a vital effect on users and thus for sites.

  • http://www.FreeGunInfo.com Adsense Publisher

    I can’t wait until people get spam or scam emails offering X number of +1’s to a page for X dollars. The nofollow tags for blogs didn’t seem to work very well at stopping all comment spam from happening and so the +1 is going to create another layer to which will enable more spam.

    I think what’s happened is Google was a bit overzealous with the Panda updates and realize that to determine the quality of a page, why not simply ask somebody. The problem is this metric still has the ability to be gamed. Not just by the spammers, but let’s say I offered something for free for everybody that +1’d one of my pages. For example, if I wrote e-books and sold them on my site, what if I gave away one for free if you made a purchase and +1’d one of my pages, or simply just +1’d one of my pages? So Google might think it was a popular site, and must have some good quality stuff if a lot of people are +1’ing the pages right?

    On top of this it all ties into their bid for a social networking platform, so I can see why they would want to push this one out the door and get it going.

    I just think it’s going to be another thing that bites them in the behind more than it solves anything.

  • http://www.mastlyf.com/ latest hindi songs

    google is helping us day by day…..

  • http://www.bank-short-sale.com/ Sophie

    I think it’s awesome that Google is offering even more to it’s users.

  • http://www.simplyclicks.com Simply Clicks

    I have more trust in the accuracy of Google Analytics that Google Webmaster tools. But I just don’t see many people Google +1’ing.

  • http://www.samysouhail.blogspot.com samy souhail

    thank you
    Samy Souhail Blog

  • http://www.webhostingrvw.com/ Umar Butt

    I have not added it yet. Anybody getting impressions or clicks from +1?

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