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Google Activity That May Have an Impact on Rankings

Algorithm Changes, Experiments, and Acquisitions

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There are 65 Comments. Add Yours.
  1. There’s not any stability with Google anymore.

    Perhaps there never has been.

    Recently we’ve seen major changes in:

    Brand name websites ranking high
    Local Search dominating the top of the pages
    Real time getting a portion at the top
    Long tail keyword were plundered during Mayday

    Keeping ahead of them is an impossible job unless
    you have someone on the inside of Google who
    is your personal informant.

    • Since the Mayday “update” my longtail keywords droped as a rock and now since about one week they’re doing better then ever!

      There has never been really stability, but latelly it’s hard to keep up…

      So if you have an informant in Google please hook me up ; )

  2. Guest

    Iadmire the valuable information you offer in your articles. I will bookmark your blog and have my children check up here often. I am quite sure they will learn lots of new stuff here than anybody else!
    and I hope you can provide more tips to get it fast.

    • Chris Crum

      Thank you. To get it fast? You can subscribe to our RSS fees or follow us on Twitter, Facebook or Buzz (see the header above the article).

  3. dave

    Over the past 3 month google gives me ranking for all keywords 2 weeks out of 4 (roughly) and the other 2 weeks i disappear.

    I am use to the pattern of how gogle works having this website for over 5 years and this pattern is different i cant understand whats happening..

  4. This is really true about google, and we should watch it closely.

  5. Thanks for a great article.

    The changes that will force the results to show multiple pages from the same site are quite worrying in my view.

    The thing is in organic SEO you want to have your page appear on the first page meaning that now its been made doubly difficult if half the page will be taken by one site. Also, it limits the other competing sites’ exposure if almost all the results are from a site the searcher knows.

    It leaves little room for competing sites to get any publicity through organic search or at least its greatly limited.

    Let’s hope that they at least scale down the number of pages shown from the same site to at most 3

    We’ll wait and see

    :)

    • Hi,

      My search results didn’t change.
      I’m still ranking well

  6. Why else would any company make changes to anything. Nothing wrong with that whatsoever but one has to think why if a website has great inbound links, worked on SEO to the max to be #1 for organic keywords would be mixed up and results lower.. well, they call it AdWords and that’s the bottom line that comes to mind 1st thing.

    Thus causing the organic resulting website to consider or have to purchase ads to remain at the top at whatever cost. Anyone else see this possibility?

    Have a great day!
    Snerdey

    • theShadow

      yep, MONEY, it

  7. Sit back and get comfortable when you do business on the web? Never. We have seen some negative results of the update on some sites. Will have to keep a close eye on the experimental autosuggest as that will certainly be a reason to carefully format longtail keywords.

  8. I saw this happening last week, long standing web sites came back from the dead. I even have a picture of the changes on my blog. We went from appearing in 720 searches per day to 1300 per day!

    But back in May they dropped Google image results from over 1000 per month to 17, are they going to fix that too?

  9. William makes a good point. But if end users will find only one or two choices, rather than ten, wouldn’t that make search results less useful? If so, I wonder: will Google come up with a display work-around?

    Or maybe the first page won’t always be as relevant as it has been. That would be a radical shift, I know. But I can see why, in many cases, users will naturally want to see more than one choice, so they’ll scroll on, rather than accept only one or two choices.

    Also, maybe it won’t always matter–if someone wants to find pizza in Manhattan, it’s unlikely that a given pizzeria’s website will have seven pages of results. On the other hand, if someone searches for a topic, rather than a product, it may well matter. Also, I wonder if this will cause webmasters to start gaming the tweak–adding fluff pages–pepperoni, veggie, etc.

  10. Might be off subject here and could easily have been addressed in another article here, but what’s with sites that have restaurant reviews ranking higher than the restaurant’s website in Google??? Granted the website is a new domain from the previous site, but it’s been optimized and indexed by all the spiders. As of today, a search for the name of the restaurant in Google returned the site as #10, while all the sites that offer reviews and aggregate listings/directories of restaurants are ranked above the actual restaurant’s site. In Yahoo search today, the restaurant was #1 for the same search (name of the restaurant) ….. no mystery why Google is losing market share…..

  11. From reading this: “For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site”

    My initial reaction is that this could devalue my sites in Google, so that a site like TripAdvisior.com would show up more than my city’s website SanJose.org if for nothing else than the fact that my site gets only 50k visitors a month and as a whole TripAdvisor has far more visitors, but it’s not focused as ours is.

    But my concern could be for nothing, although with our recent revamped site (went from a custom PHP site to a Drupal based site) I already have to deal with the site being “new” and have seen my Google traffic drop almost 20%.

  12. Hello all

    one of the most messed up rearrangements I have seen Google do in a while
    forcing me to add some more pay per click ads just to keep on top while it happens.
    So yes Google makes out with more change in their pockets as always.

    It has been going on for around 3 or 4 weeks.

    I promote a bead show in the South East United States and I have been at it long enough that I have always had first page results on Google for the basic searches bead show and bead shows

    Now all my listings are gone and pages down in a Google search
    I am even in off first page for home state search of
    Florida Bead Shows where we promote 15 shows a year
    then there is the search of

    Atlanta Bead Shows where we promote 4 shows a year

    I have seen this happen before with this site and others I own. But this change seems to be a big mess at this time as they tweek it in. I can’t tell if it is good, bad, or even better.

    I have even had my bead store http://www.flamingobeads.com show up on top for the
    search

    florida bead shows

    I guess we will have to wait as the all to important Google messes around again. At this point most of the results I am seeing are not very relevant and they seem to chage by the hour

    Rick

    • Hi Rick,

      Believe me, this is BAD and it is only going to get WORSE. Every business needs to encourage every person they know and every person that comes to their business or show to STOP USING GOOGLE. How bad does it have to get before we realize that they have a monopoly on search and hold your business in their hands and are squeezing the life out of it.

      Their goals are NOT what they say they are. They do NOT want to show us the best results. And as far as PPC goes they are guilty of distribution fraud – intermittently intentionally selling advertisers worthless traffic that will not convert. Buying more ads will really have them laughing all the way to the bank.

      MayDay cost many small businesses 20-30% of their traffic and sales. This is even worse. Nothing converts like search traffic in any kind of volume. There is one possible solution: find sites where the people who attend your shows are likely to hang out and get content related to your shows on those sites with ads for your show next to that content. THAT will convert better than search – and it is the ONLY thing that will besides personal recommendations.

      Speaking of that – be sure to give your show visitors something to encourage them to come back and bring or send their friends. Have a contest and give the people who send the most visitors prizes. Do what you have to because traffic from Google IS going away.

  13. This is really bad news – MORE bad news – for small businesses because it is an easy way to justify featuring only a few domains on the first page of the serps. In a way though MAYBE there will be a silver lining because it COULD encourage at least some Internet users to either look at more than one page OR finally use other search engines.

    The hand writing has been on the wall for some time now – multi-national Corporations want to take back the control they had when they had the media sewn up and controlled everything we saw. That is the reason Google and Verizon were talking about their pay-to-be-included vision of the Internet of the future and why Google is favoring big brands (which has been obvious since the famous CEO cesspool comment post on SEOBook – I’d leave the link but I don’t know that it would be approved).

    If we want to preserve choice we need to use INDEPENDENT alternatives whenever and wherever possible. That does NOT mean switching from Google to Yahoo! or Bing – it means switching to a search engine they do not control.

    Just as Wal-Mart can come into a small community and drive every other business OUT of business, Google is working to drive every non-Big-Brand choice off the radar. This behavior is what is destroying the worldwide economy and it is about time more of us started working to reverse the damage while we still can.

    If you “get it” please contact me because collaborating is far more powerful than working alone. If you have a small business don’t give up – get pro-active – there are a growing number of bloggers who WILL help.

  14. ACFinLA

    I was searching for one of my company’s primary keywords yesterday, and our site was ranked #3 on in my browser. It had been ranking on the fourth or fifth page of SERPs prior to this. A few co-workers ran the same search, and they saw it in its usual position. I wasn’t logged into my Google account and had cleared my cache/cookies, so it was very odd to see these results. It’s back to its normal position today. Has anyone else seen this type of behavior?

  15. My site got kicked back two or three pages, depending how I entered the
    search words / phrases. But this has happened before. It is a roller-coaster
    ride without warning. I do not know if Google’s periodic shuffling of the
    search-deck is a result of technological tweaking, or device of keeping
    us from becoming complacent about their service.

  16. Re: the search results appearing and changing as you type, it seems like searchers in Google are going to be seriously sidetracked. Imagine needing an accountant in New York and typing in New York Accountant. Before you type in the A, you will be presented with New York Post, Times, Yankees, Mets, etc. If you type in the A (for accountant) you will be presented with Aquarium, Attractions, etc.
    For people easily distracted, searching in Google will be a new adventure.

    • Chris Crum

      Such a scenario would be positive for the aquarium, and possibly not negative for the accountant. If they set out to find an accountant, they’re not likely to dismiss that entirely, even if they get sidetracked.

  17. Mack

    Google is destroying itself. When the search engine regulation by the government comes down on them, they have nobody but themselves to blame. They are not only playing with the mean dog, they are trying to beat the crap out of it and that’s not good. I’d say the government needs to be on Google like dried gum on a park bench. The abuse has to stop. Thousands of business are suffering due to their monopolistic and abusive behavior. Support http://www.insidegoogle.com Leave your complaints there.

  18. A Murphy

    My website http://www.scotsguards.info got to Page 3 and was slowling moving up then BANG! 38 page drop!! Pointless!, Yahoo Search it’s on Page 1 on the key word search!

    Well done Google! :(

  19. Alimac

    I’ve had a couple of strange results with my site from Google recently
    (1) For about a week in Google Places my business appears / disappears intermittently and shows different content / different rankings across google platforms (eg .com, .co.uk, etc) which has never happened before
    (2) For less competetive keywords my site dropped four or five pages yet held it’s position for more competitive keywords.

    Unfortunately the only guarantee with Google is there are no guarantees. They (rightly) serve their interest and not webmaster’s interests. Undoubtedly Google has become so powerful, probably too powerful, that when it sneezes a lot of us catch a cold.

    At times like these I think “What the f*ck next ?” but until someone puts utopia on line, or at least a product better than Google, the only useful response is to keep working at it !

  20. Very interesting. I hope it doesn’t change too much because I’ve recently been doing really well with my blog when it comes to Google. I hope this change doesn’t take effect and make me lose my rankings, because unfortunately, that will also make me lose money. :(

  21. Yes, I noticed this today on my website, I am so pleased you sent this email to me as it is great news for multiple page websites like myself. This is excellent news. My website has many searches not just one or two keywords so this is essential for aquiring new visitors to the website.

  22. I have subscribed to webpronews.com some time ago and I am thankful for the info you share. It is important to recieve different kinds of news and to be aware of al those changes that happen on the Net.
    I hope Google recent changes will not affect us too much.

    Cheers,
    Nicole

  23. Guest

    Thank heaven for the recent Google changes. My site was number one in my niche for five years – It is very content-rich, authoritative, useful, lovingly maintained and not heavy on sales. Then about 3 years ago it got overtaken by some dreadful ‘content farms’ and I ended up on page 2 despite huge efforts at link-building. The content farms had one short, fairly uninformative page on my niche topic, written by a hack, yet were in all the top positions. Now thankfully I am number one again since a couple of weeks ago.

    • Although I have some concerns about one site (big company) domination of the SERP, I tend to agree that as always and as it should be content rich sites will win out and rise to the top of the pile hopefully leaving the scam content farms out of it altogether. As for changes..yes good rises for my site http://www.e-service-expert.com and increased link recognition too so Google gets my vote… at least at the moment.

  24. wasn’t it this was called the Google caffeine? i think I’ve read it some weeks ago…
    I think Google was just changing the weighting on ranking factors…
    but what are the factors remain the same…

  25. This can only mean more traffic for specialized niche sites so we as webmasters have to adapt and overcome :)

  26. Have they announced exactly when this will take place?

    We’ve gone from #2 to #11 then back and forth again several times over the last 7 years with really no apparent rhyme or reason, so we’re bracing ourselves and hoping for a positive move this time!

  27. Frank

    The “Do No Evil” Google is back at its Evil ways, the largest single destruction to small business on the internet to date. If you are using any branding in your keywords, watch out, you have just been kicked in the groin, oh sorry, they got you before you could move out of the way. Those who have not lost yet, just wait, its coming. Takes Google a while to get all the corporations setup to dominate and put all us pee-ons out of business.
    Thanks once again Google, for taking 50% of my traffic away. If you think i will switch to using PPC to get traffic, think again. I will now promote Bing and others to the end of time.

  28. My blog has existed for over 18 months. After 3 months, I had PR 1. After 3 more months, PR 3. Then I went to PR 4, where it remains. Also, I have had 4 back links for about a year. Very recently, the back links jumped to 9.

    All are from my own blog. But, they suddenly appeared, which made me wonder. Your recent email “Google Activity That May Have an Impact on Rankings” offers the most likely explanation: a change in Google strategy.

    I also noticed that several individual posts now have PR. A few are zero. Many are PR 1.

    MFM

  29. This latest news doesn’t change how I do things. don’t get me wrong – I am thankful for Webpronews.com keeping me up to date on the latest goings on of Google – it just won’t change the way I do things. I learned a long time ago NOT to put all my internet marketing “eggs” in one basket!

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