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Google Acquires Widget Developer Labpixies

Google Snags Early iGoogle Gadget Creator

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Google has acquired widget developer Labpixies, which developed some of the first gadgets for Google’s personalized homepage iGoogle. It also develops apps for Android and iPhone.

"Over the years, we worked closely together on a variety of projects, including the launch of a number of global OpenSocial based gadgets. Recently, we decided that we could do more if we were part of the same team…" says Don Loeb of Google’s iGoogle team.

"We are looking forward to working with Labpixies to develop great web apps and leverage their knowledge and expertise to help developers and improve the ecosystem overall," he adds.

Labpixies - Top iGoogle Gadgets - Company acquired by Google

"We both felt the time was right to come together," says Labpixies in its announcement. "We started LabPixies to create a truly personalized online experience and develop fun widgets that people find useful every day. Working at Google will help us scale to more users as well as giving our team greater opportunities. Google and LabPixies teams have worked on many projects together including the launch of global OpenSocial based gadgets. The acquisition is an opportunity to learn from each other to bring more apps to users, help developers and improve the overall developer ecosystem."

The Labpixies team will be based out of Google’s Tel Aviv office, and will anchor the company’s iGoogle efforts across Europe, the Middle East, and Africa.

This is only the latest in a string of acquisitions from Google. Other recent acquisitions include Agnilux, Plink, Aardvark, and Episodic.

Google Acquires Widget Developer Labpixies
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    How Kool!, Every marketers love widgets to spread the brand. We’re starting to see more of this type of advertising & linking using this form of media in the paint industry.