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Google Acquires Sparrow To Make Gmail Better

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Google Acquires Sparrow To Make Gmail Better
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In Google’s earnings report yesterday, the company mentioned that they would be making smaller acquisitions throughout the year. One of those acquisitions happened today.

Sparrow, developers of a popular email app for Mac and iOS, was acquired by Google today. Sparrow is already a really cool email application, so it should be interesting to see how Gmail evolves with the acquisition. Sparrow fans will also be happy to know that the software will remain available and they will continue to offer support even while they’re working on new stuff with Google. Unfortunately, both apps will not receive any new features according to Ars Technica.

The details of the acquisition were not made apparent, but it was probably for at least a few million. If Socialcam can sell for $60 million to Autodesk, you can imagine that Google would pay the equivalent, or more, for an app as popular as Sparrow.

Sparrow Mail for Mac from domleca on Vimeo.

Now that Thunderbird is now all but dead, Google has a lot of room to make Gmail one of the most innovative email clients on the Web. Their acquisition of Sparrow seems to confirm their intentions of creating something big. It also makes us think that a Sparrow app for Android might be in the works somewhere down the line. Of course, they could just integrate Sparrow into Gmail for Android at no cost.

UPDATE:

We reached out to Google and received the following statement:

“The Sparrow team has always put their users first by focusing on building a seamlessly simple and intuitive interface for their email client. We look forward to bringing them aboard the Gmail team, where they’ll be working on new projects.”

Google Acquires Sparrow To Make Gmail Better
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  • http://ipad2covers.org ipad2covers.org

    Google actually could develop a better Sparrow-like application in-house, but why losing time and re-inventing the wheel? So, this is strategically correct. Gmail is a vital element of Google’s business.

  • http://www.360ecommerce.nl E-commerce advies

    This is a very good acquisition for Google. The Sparrow’s UI is much better than Gmail’s. Gmail could use some Sparrow-UI.