Google Acquires Apture

Apture comes to Chrome

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Google Acquires Apture
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Google’s acquisition spree continues. This time it’s Apture, a provider of in-page search technology.

A Google spokesperson tells WebProNews, “We were impressed by the Apture team’s approach to enhancing the web browser experience, and we think their expertise will complement the Chrome team’s efforts in this area.”

Here’s the how the company describes itself:

Apture provides instantaneous access to information with its award-winning in-page search technology. Its products let readers immediately find and browse the best content from across the web – in one window. By transforming flat web pages into connected multimedia experiences, readers can fluidly dive into related information so they can see, hear, and truly experience the ideas on the page. Apture’s in-page search window keeps readers engaged on the site, increasing revenue opportunities for publishers. Apture’s customers include the New York Times, Inc., Financial Times, Reader’s Digest and many more.

A message at Apture.com says:

Apture is Joining Google!

Since 2007, all of us here at Apture have worked hard to add new dimensions to the web. We’ve always believed that by transforming flat web pages into interactive multimedia experiences, we could enable readers to see, hear and truly experience the ideas on the page.

After enhancing more than a billion pages with our products, we think now is the best time to expand our efforts with another team just down the road that shares our vision of making the web better. :) That’s right — we’ve been acquired by Google and will be joining the Chrome team to continue driving innovation and creating a better user experience on the web. The modern web is an amazing platform, so stay tuned for even more enhancements to your Chrome browsing experience.

The Apture Team

I guess we can expect some interesting things from Chrome in the near future.

Google Acquires Apture
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  • http://www.PlacesToEatOkay.com Steven

    That’s funny because the Adsense team has reported that engaged users are less likely to click on an ad and the more that users visit a site again and again, they’re even less likely to click on an ad. Hey Chris, check on the stats of Webpronews.com and see if you get clicks from new or repeat visitors. I’m sure you’ll clearly see that new visitors click on ads more than repeat visitors. Also check to see how many times a visitor has posted a comment and still clicked on an ad. I would be surprised if people leaving comments actually clicked on the ads with any gusto. So I guess we’ll all wait and see what comes of this, but I’m guessing at more profits for Google when people use it’s search engine. Something like ad placements that stay in one place while the rest of the content is scrollable without using the browser scroll bar. I mean from what was reported, it’s my best guess at what is coming down the road soon.

    • http://www.aumtech.in/ Aum Cosec

      You know Steven you might be half right. But Google has made very easy to target your audience. Dig in more info on the internet buddy and my intuition is you’ll find out that this is interesting and not funny.

      Only thing I, well… Google+Adwords&pbx=1&oq=Google+Adwords&aq=f&aqi=g4&aql=&gs_sm=e&gs_upl=4594l7439l0l7949l14l12l0l0l0l0l658l3081l31.2.3l6l0&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=fba6f4574781131a&biw=1095&bih=776″ rel=”nofollow”>Googled more often. Have you heard of Groupon?

  • http://www.aumtech.in/ Aum Cosec

    This one feature would be really great! Especially while reading e-books, finding the right paragraph with an index is such a boring task. Google continues to make our world easy. :)

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