Global Consumers Willing To Pay For Some Online Content

Consumers more willing to pay for professional content

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Many global consumers are willing to pay for some online content or are open to increased advertising, but attitudes vary greatly by geography, demographics and content type, according to a new survey by Nielsen.

Nielsen polled more than 27,000 consumers in 54 countries to determine attitudes about paying for online content and to gauge what types of content consumers were most likely to support financially.

More than half (57%) of global consumers are willing to pay for professionally produced content such as music and movies, while 50 percent are willing to pay for current Tv shows.


Only 20 percent of consumers are willing to pay for blogs and less than a quarter (24%) would pay for user-generated video content. Nielsen found consumers are more likely to spend money on what they currently pay for, instead of what they already receive for free.

Nearly half of global respondents indicated they would be open to more ads to support free content, but that varies by market. For example, 57 percent of respondents in the Middle East, Africa and Pakistan are more open to advertising, while just 40 percent in North America and 39 percent in Europe feel the same way.


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Global Consumers Willing To Pay For Some Online Content
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  • http://www.bigfishmlm.com Brian Satterlee

    I have to say, it does cost money to have a web site, even if you are getting “free” hosting you do pay for promotion, a web name, and various other expenses. And this is not even mentioning the time involved to produce content. There has to be some sort of cost, whether it be a payment for members-only access to certain information or advertising. There is no such thing as good information for free…

    Now there are better and worse websites when it comes to advertising. I believe that a web site must be somewhat artistic and pop ups, advertising middle pages, and ugly flashy ads are things we can do without.

    Off my soapbox now…

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