Foursquare Partners with Voice Media Group for More Local Data
Foursquare is looking to give users access to even more information about locations in some of the country’s biggest markets. Today, they’ve announced a “strategic data syndication partnership” with Voice Media Group – more specifically their “Voice Places” and “Best of” web products.
Voice Media Group publishes regional magazines like the Dalas Observer, Miami New Times, L.A. Weekly, and Village Voice. They also run Voice Places, which features local reviews of restaurants, bars, and entertainment venues. They compile popular “best of” lists for nearly a dozen major U.S. markets.
Through the deal, data from “Voices Places” and “Best Of” will begin appearing on Foursquare in over 50 different venue categories spread across 11 different markets. Those markets include New York, Los Angeles, Denver, Phoenix, Houston, Dallas, St. Louis, Miami, Minneapolis, Palm Beach, and Orange County.
There will also be some new badges on Foursquare based on check-ins in these areas.
“Foursquare is all about making the most of where you are, so we are always looking to partner with top publishers to provide interesting and relevant content on a city’s history, culture, and events,” said Jonathan Crowley, Director of Media Partnerships at Foursquare. “Our partnership with Voice Media Group will help bring expert local content to the nearly 30 million people in the Foursquare community.”
It’s a symbiotic deal, as Voices Places will also integrate Foursquare content, like tips, mayor information, and other data.
“Content is king, and we feel that we have the best, most trusted, professionally curated local content in the country,” said Scott Tobias, CEO of Voice Media Group. “We are excited about this partnership with Foursquare, and we feel that it showcases the depth of our content across key verticals.”[photo credit]