Foursquare Gives Businesses Incentive to Offer Specials on 4sqDayBy: Josh Wolford - April 4, 2013
If you’re a local business and are thinking about celebrating the upcoming 4sqDay 2013 with a special, Foursquare is giving you another little incentive to make that decision easier.
Foursquare has just announced that they will be automatically featuring any business that offers a Foursquare special in the search results on foursquare.com.
“It’s a great way to get even more eyes on your business!” says the company.
And if you plan to run a special, Foursquare says that you should print out this sign and plant it on your window, counter, or wherever.
Foursquare is pretty flexible on what kinds of specials you can run through their service. It can be monetary – like 10% off upon check-in. Or it can be a reward for a frequent customer or for the mayor. Foursquare makes an example of one local business who offered an express check-out line for those who checked-in on Foursquare.
4sqDay (Foursquare Day) is going on its 4th year this year. It’s alway celebrated on April 16th (4/16…4×4=16, get it?). The first 4sqDay was celebrated in 2010 in Tampa Bay. It was originally begun by Foursquare users but in 2011, after the success of the new holiday in an unofficial capacity, some cities hopped on the bandwagon. New York City Mayor Michael Bloomberg actually issued an official proclamation declaring 4/16 4sqDay in the city.