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Finding New Twitter Accounts to Follow

Twitter Makes User Discoverability Easier

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Finding New Twitter Accounts to Follow
[ Social Media]

Twitter introduced a new search feature today, geared toward making it easier for users to discover new accounts of interest.

Co-founder Jack Dorsey, who just returned to day-to-day operations at Twitter has made it clear that getting people to figure out what to use Twitter for is a top priority. This seems to fit into that agenda. People are more likely to continue to using Twitter, at least as an information consumption tool, if they care about who is doing the tweeting.

Users can now search for topics and find accounts relevant to the topic, whereas before, such a search would have returned accounts that have the specific term in their name or username. The feature can be utilized by clicking on the “people” section of the search results page or by searching from the “who to follow” page.

“This new approach helps you find the Twitter users that will best help you follow your interests,” says Twitter’s Carolyn Penner. “For example, if you’re interested in hip hop, chances are that you’d like to follow hip hop artists. Searching for “hip hop” now surfaces accounts like @common and @questlove. (Previously, we typically showed accounts that have “hip hop” in the name.)”

We’ve made it easier to find new accounts to follow, based on your interests. Read on! http://t.co/LVnneOp 21 minutes ago via web · powered by @socialditto

“Whether you’re an aspiring cupcake baker, a crafty person looking for new DIY projects or someone who likes to keep an eye out for a great travel deal, you’ll be able to quickly find and connect with useful accounts,” says Penner. “You can search for general topics, like funny or sports, or be more specific – try Manchester United, Nascar or Formula One.”

While the feature will certainly help users find accounts to follow, it should also help accounts be found, which is good for business in itself. Follower counts should be on the increase.

If you don’t mind a shameless plug, you might consider checking out our own Twellow as well. The service makes it easy to find all kinds of interesting Twitter users to follow, based on category or location (try the TwellowHood feature).

Finding New Twitter Accounts to Follow
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  • http://www.arcanasphere.com MrAndrewJ

    I like Twellow and hope there will always be room for it. I’ve been able to find a good number of people who manage to be both fun to follow and good for promoting my podcast.

    In earlier days, Twellow helped define my Twitter experience as well.

    Hopefully the change to Twitter will bring us all an expanded list of both friends and audiences.

  • http://xhibitswebdesign.com Souleye

    self promotion is frowned upon in my village. lol thanks for the tip on twellow. I tried to use it for geo-specific accounts but I bet i didn’t know how to use it. I got a suggestion to a guy from vienna and I was wondering why he was speaking german, like we have a lot of germans in dc! – because we have vienna in the suburbs of dc. come to find out, he’s in austria. being able to find tweeters in your neighborhood is very useful. thanks.

  • Ayyathullah

    Pa

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