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The most popular video game franchise of all time is heading to Facebook. The end result probably won’t boast the lifelike graphics and complicated controls to which longtime fans have become accustomed, but Peter Moore, the president of EA Sports, has promised that some sort of "Madden NFL" tie-in will occur.
"You’ll see us on Facebook going forward," he said in an interview with Bloomberg. Unfortunately without giving too many more particulars.
Still, it’s possible to speculate about a couple of details. Moore said, "We have to make ‘Madden’ more accessible," so the final product will probably be less of a faithful reproduction of the Xbox and PS3 versions than an appeal to people who like Facebook’s mafia- and zombie-related games.
Also, since this move presumably comes as a result of EA’s acquisition of Playfish, it might even be safe to guess that the Facebook version of Madden will bear some resemblance to Playfish’s games (which include Pet Society and Restaurant City) in terms of look and feel.
One last prediction: since about 63 million copies of Madden games have been sold over the years (according to NPD Group, which Bloomberg contacted), whatever debuts on Facebook is almost sure to get a big following.
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