Facebook Updates Promoted Posts With Better Country Targeting

    November 27, 2012
    Chris Crum
    Comments are off for this post.

Facebook has launched an update for Promoted Posts, so advertisers can better target countries where the majority of their fans are.

“We heard your feedback that using Promoted Posts in certain instances caused an unexpected increase in out-of-country engagement,” says an update from Facebook Marketing. “We have released an update to Promoted Posts to target spend to the countries where most of your fans reside by default.”

Advertisers can still control targeting on their own, if they want to change the default, of course. You can still refine the audience that is eligible to see your posts, Facebook explains. “This can be done by targeting your Page post to specific locations and audiences,” the company says.

Facebook has a Help Center article about how to control who sees your Page’s posts here.

  • http://www.gauraw.com Kumar Gauraw

    I wasn’t aware of this so far. This is an good thing I think because it helps people even while they may not pay attention to where should their ads be shown the most.

    And people who want the control, as long as they have the control, should be happy as well. So it’s a win-win for everybody.


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